businessinfomag.uk
        
        
          magazine
        
        
          
            22
          
        
        
          Cover Story
        
        
          
            Ricoh is the fastest growing printer
          
        
        
          
            company in the UK and Europe. It has
          
        
        
          
            only been selling printers via Channel
          
        
        
          
            Partners for eight years, but is already
          
        
        
          
            No 3 in colour lasers printer sales and
          
        
        
          
            5th with mono lasers.
          
        
        
          For buyers in business and the public
        
        
          sector, Ricoh printers are an obvious
        
        
          choice.With a 25% share of the MFP
        
        
          market and a 51% share in production
        
        
          print, Ricoh has extensive knowledge of
        
        
          the requirements of professional  users,
        
        
          from low running costs and reliability to
        
        
          ease of use and productivity.
        
        
          The insight that Ricoh has gained
        
        
          from manufacturing, selling and
        
        
          servicing departmental MFPs has
        
        
          shaped its printer range. Robust
        
        
          design and long-lasting components,
        
        
          low TEC ratings and high capacity
        
        
          consumables, intuitive interfaces and
        
        
          easy connectivity – all reflect Ricoh’s
        
        
          experience in the business-to-business
        
        
          market and underline its printers’
        
        
          suitability for the most demanding
        
        
          users.
        
        
          
            Ricoh Pledge
          
        
        
          Other manufacturers will no doubt make
        
        
          similar claims about their devices, but
        
        
          Ricoh is in the enviable position of being
        
        
          able to back up its assertions with hard
        
        
          facts.
        
        
          Last year, as part of a strategy to
        
        
          raise awareness of its printer range and
        
        
          to demonstrate the confidence it has in
        
        
          its products, Ricoh launched the Ricoh
        
        
          Pledge.
        
        
          
            Ricoh is encouraging businesses and public sector organisations to ‘Discover Ricoh’ and find out for
          
        
        
          
            themselves why Ricoh is Europe’s fastest growing printer company.
          
        
        
          Discover Ricoh
        
        
          
            NEW: The new generation
          
        
        
          Now extended for another year, this
        
        
          gives any buyer of a mid-range Ricoh
        
        
          printer who isn’t completely satisfied
        
        
          with the product, the opportunity to
        
        
          get their money back within 30 days of
        
        
          purchase. Ricoh makes this incredibly
        
        
          easy to do: just tell Ricoh you aren’t
        
        
          happy and it will arrange collection from
        
        
          your premises and refund the money in
        
        
          full.
        
        
          Since the Ricoh Pledge was
        
        
          introduced nine months ago, less than
        
        
          0.5% of customers have taken Ricoh up
        
        
          on its offer and asked for a refund – and
        
        
          some of these only did so because they
        
        
          had chosen the wrong specification
        
        
          model in error.
        
        
          
            Incentives
          
        
        
          To celebrate such high customer
        
        
          satisfaction levels, Ricoh has launched a
        
        
          new end user promotion for this quarter
        
        
          – the 99% incentive.
        
        
          Giving businesses and consumers yet
        
        
          another reason to buy its printers, every
        
        
          month until the end of September Ricoh
        
        
          
            SPC340DN/SPC342DN
          
        
        
          The Ricoh SPC340DN and SPC342DN (with 4.3 inch touch panel) are
        
        
          Ricoh’s next generation A4 colour printers for small businesses and
        
        
          small workgroups.
        
        
          Suitable for print volumes of up to 6,000 pages a month, they have
        
        
          print speeds of up to 25 pages per minute (ppm) with a first page out
        
        
          time of less than 14 seconds. A high speed processor ensures that even
        
        
          large jobs are completed quickly.
        
        
          A print resolution of 1200 x 1200 dpi makes these printers ideal for
        
        
          producing high quality professional colour output, while their small,
        
        
          compact design means that they can even be used in a home office.
        
        
          For high volume users, an optional 500-sheet paper tray keeps user
        
        
          interventions to a minimum.
        
        
          With wired and wireless connectivity and the ability to print from
        
        
          USB and SD cards, these devices have flexibility built-in, with the
        
        
          option of printing from a smartphone or tablet via Ricoh apps, Airprint
        
        
          andWi-Fi Direct.
        
        
          
            SP C440DN
          
        
        
          For businesses that require high speed colour output, Ricoh recently
        
        
          introduced the Ricoh SP C440DN, combining high quality, high speed
        
        
          output – 40ppm even when printing on both sides of the page – with
        
        
          advanced security features that help keep network and data safe.
        
        
          These include an optional upgrade that enables a single printer to be
        
        
          used on both a restricted closed internal network and the general office
        
        
          network, thus saving the expense of buying separate printers for each
        
        
          network, without compromising sensitive data.
        
        
          With the lowest total cost of ownership in its class, the SP C440DN
        
        
          features numerous cost-saving features, including an ECOnomy colour
        
        
          mode, which uses less colour toner but maintains sharp, clear text
        
        
          quality at all times.
        
        
          For energy-efficiency, it has an on/off timer, an Eco night sensor and
        
        
          an ultralow energy sleep mode that uses less than 1Watt of power.
        
        
          Other useful features include a maximum paper capacity of 2,300
        
        
          sheets and an XPS Direct Print Option that lets you print straight from
        
        
          a PC or USB device without a driver.
        
        
        
          
            QUALITY PLEDGE
          
        
        
          SP C440DN