magazine
        
        
          
            29
          
        
        
          01732 759725
        
        
          
            Long, complex contracts are not
          
        
        
          
            everyone’s cup of tea, especially
          
        
        
          
            not time-poor small business
          
        
        
          
            owners. The thought of meticulously
          
        
        
          
            reading through pages of terms and
          
        
        
          
            conditions fills managers and buyers
          
        
        
          
            in SMEs with dread because, unlike
          
        
        
          
            big multinational companies with
          
        
        
          
            teams dedicated to reviewing and
          
        
        
          
            negotiating contracts, they just don’t
          
        
        
          
            have the time and resources to scour
          
        
        
          
            all the fine detail and linked clauses.
          
        
        
          Many SMEs are paying a high price
        
        
          as a result. Just recently the Federation
        
        
          of Small Businesses (FSB) revealed that
        
        
          more than half of small firms have
        
        
          been ‘stung’ by unfair contract terms
        
        
          with suppliers. Fifty-two per cent of
        
        
          the businesses it surveyed said they
        
        
          had signed up to unclear and inflexible
        
        
          contract terms that had cost them an
        
        
          estimated £4 billion over the last three
        
        
          years.What’s more, two in five feel
        
        
          powerless to do anything about unfair
        
        
          terms as many suppliers are too big to
        
        
          challenge.
        
        
          A managed print service that wraps
        
        
          all your business printing needs into
        
        
          one monthly payment makes complete
        
        
          sense – on the face of it. However, buried
        
        
          in the small print of the contract there
        
        
          could well be questionable practices that
        
        
          mean small businesses end up paying far
        
        
          too much for toner, ink and devices and
        
        
          are locked into onerous contracts that
        
        
          they can’t get out of.
        
        
          So what can buyers do to remedy
        
        
          this situation? How can small businesses
        
        
          avoid being locked into crippling
        
        
          contracts? Here are the five key questions
        
        
          I would encourage all SMEs to ask before
        
        
          signing a contract with a print supplier:
        
        
          1
        
        
          
            How long does the contract tie me
          
        
        
          
            in for?
          
        
        
          Many contracts are for three or
        
        
          five years. In business terms, that’s a long
        
        
          time, and the nature of your business
        
        
          and your printing needs could change a
        
        
          lot over that period. You should therefore
        
        
          look for a degree of flexibility and a
        
        
          service that enables you to enter into and
        
        
          exit an agreement whenever suits you.
        
        
          2
        
        
          
            How fixed are those monthly fees?
          
        
        
          Because they might not be as fixed
        
        
          as you think. It’s worth checking with
        
        
          your printer supplier what charges are
        
        
          incurred when you exceed your monthly
        
        
          printing limits. It’s also important to
        
        
          watch out for an incremental price
        
        
          increase, sometimes referred to as the
        
        
          fixed price increment. In many cases,
        
        
          this can take place at any time, without
        
        
          notice.
        
        
          3
        
        
          
            What happens if I don’t use my
          
        
        
          
            monthly allowance?
          
        
        
          If you don’t use
        
        
          your monthly allowance, it’s possible
        
        
          that you will still be charged for the
        
        
          pages you don’t actually print. In many
        
        
          cases, these unused pages won’t be
        
        
          rolled over to next month’s allowance,
        
        
          meaning you lose out. It’s important to
        
        
          have a good understanding of your print
        
        
          activity and business print requirements.
        
        
          If these vary throughout the year, ensure
        
        
          that any agreement gives you the option
        
        
          to flex from month to month or only pay
        
        
          for what you use.
        
        
          4
        
        
          
            Does this service really meet
          
        
        
          
            my business needs?
          
        
        
          There is no ‘one
        
        
          size fits all’ solution when it comes to
        
        
          printing – every company has different
        
        
          requirements. By using intelligence
        
        
          gathering tools, a service provider can
        
        
          accurately predict usage to make sure
        
        
          you pay the right amount for your
        
        
          printing needs and avoid paying over the
        
        
          odds, even if needs change over time.
        
        
          Alternatively, you can ask your supplier
        
        
          to carry out a print audit to find out how
        
        
          much you print on a weekly and monthly
        
        
          basis. This will give you the insight you
        
        
          need to sign up for a contract that meets
        
        
          your company’s specific requirements.
        
        
          
            Paul Callow explains what small businesses must do to avoid the pitfalls
          
        
        
          
            of managed print service contracts.
          
        
        
          When it comes to contracts,
        
        
          don’t get locked in
        
        
          MPS
        
        
          5
        
        
          
            Have I really read the contract?
          
        
        
          Unfortunately, there is no shortcut to
        
        
          thoroughly reviewing what you are
        
        
          signing up to. Doing so takes time but
        
        
          is invaluable if you want to ensure
        
        
          the contract meets all your needs
        
        
          and to avoid being stung later. Just
        
        
          as important, you’ll need to ascertain
        
        
          what the contract doesn’t contain or
        
        
          provide you with. For example, does your
        
        
          managed print service contract allow
        
        
          you to use your existing printers? Does
        
        
          it include the paper? If not, you will need
        
        
          to account for this separate expense with
        
        
          another supplier. If, as is likely, your print
        
        
          services contract includes maintenance,
        
        
          does it specify how quickly your supplier
        
        
          must respond when something goes
        
        
          wrong? If your printer is essential to the
        
        
          day-to-day running of your business, a
        
        
          delay in getting the problem resolved
        
        
          could be detrimental to operations.
        
        
          It’s important to check these
        
        
          questions with suppliers, and on the
        
        
          contract, before signing. Failure to do so
        
        
          could well cause headaches further down
        
        
          the line. Just because a business is small
        
        
          doesn’t mean it has to settle for unfair
        
        
          terms. Taking the time to scrutinise the
        
        
          small print and choosing wisely in the
        
        
          first place is essential to avoid vendor
        
        
          lock-in and unnecessary overspend.
        
        
          Paul Callow is CEO at CartridgeWorld,
        
        
          the UK’s largest specialist provider
        
        
          of ink and toner cartridges, including
        
        
          OEM-branded cartridges and its own
        
        
          compatible and remanufactured supplies.
        
        
          In addition, CartridgeWorld offers a
        
        
          variety of tailored printing solutions
        
        
          including hardware, supplies and service.
        
        
        
          The thought of
        
        
          meticulously
        
        
          reading
        
        
          through pages
        
        
          of terms and
        
        
          conditions fills
        
        
          managers and
        
        
          buyers in SMEs
        
        
          with dread
        
        
          Paul Callow
        
        
          CEO
        
        
          CartridgeWorld