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| P2P Magazine | Spring 2013
MAILING
4
01732759725
By offering a new delivery channel
for advertisers, PaperlinX says it
is helping businesses get closer to
their customers.Withmaillinx,more
companies can deliver relevant
marketing content to different
demographics at cost-effective and, in
some cases, cost-neutral price points.
In addition,maillinx provides
PaperlinX customerswith an
opportunity to talk to their clients on
a different level, delivering an extra
value-add as a trusted business partner
by providing a cost-effective alternative
delivery channel for their customer
communications.
“In the current climate, keeping
aheadof the competition andmoving
closer to consumers has never been
more important. Initiatives likemaillinx
negate concerns about the cost of
postal communications by reducing
the overall bill and tick the box for
companieswhose environmental
focusmeans they are looking to
reducewaste, bothof which present
a compelling case to printmore,” said
PaperlinXChief ExecutiveAndrew Price.
Compelling case for print
There is a compelling case for businesses
touse print in a bid to engagewith
customers and prospects.TheDMA
study found that 46%of people believe
a futureworldwithout printwould be
worse than today’s.
Price added:“Despite reports of
increased costs, shorter runs and a
decline inoverall volume, the results of
the latest BPIF PrintingOutlook survey
suggest that theUK printing industry
is recovering in linewith the general
economy – and that’s great news for
the print industry.”
Maillinx,whichwill be rolledout
across all PaperlinXoperations globally,
is the latest development in the
merchant group’smission to support
the print industry, by creating new
opportunities to increase print volumes.
“We’d like to be viewed as the
partner that creates business for our
customers, aswell as the go-to-brand
for all of the products andmaterials
needed tomeet those orders,which
iswhywewill continue to deliver
initiatives designed to promote the
effectiveness of print,” said Price.
,
,
...continued
Mailmark ready
Neopost has announced that all new
frankingmachines shipped from
March1will beMailmark ready.
Mailmark, the latest generation
of franking indicia fromRoyalMail,
incorporates a 2D barcode thatwill be
applied tomailpieces.Over time, all
frankedmail will carry this 2D barcode,
but existing franking formatswill remain
valid for a periodof time.
The benefits ofMailmark include the
best value tariff in the franking channel;
amore professional andmodern image,
which adds customer value; guaranteed
accurate postage calculation, avoiding
surcharges and dissatisfied customers;
simple tariff update via LAN download,
avoiding incorrect pricing; and access to a
new PrepayBusiness Reply product that
will drive responses and generate revenue.
To download a copy ofNeopost’s
SimpleGuide toMailmark
, please visit:
Investment supports
expansion
SecuredMail, the fastest growing
postal operator in thewholesalemail
andpacket sector,has secureda further
£5million funding fromgrowth capital
investorNextWavePartners to support
its expansionplans in2014.
The funding supports the development
of a new fully automatedmail sorting,
distribution andwarehouse Super Hub in
Luton,which SecuredMail is championing
as a centre of excellence and best practice
in the industry.
The companywill also be investing in
automation and infrastructure to improve
packet sortation at the Super Hub and
SecuredMail’sWarrington site.
Mailroomaudit secures
33%postage savings
Highperformance lubricants
manufacturer RockOil has saved33%
(over £1,500) onpostage followinga
mailroomaudit byTotalpost Services Plc.
Totalpost’smailroom experts
undertook a full assessment of Rock
Oil’smailroomneeds and identified that
they couldmake significant savings by
switching from stamped to frankedmail.
The company sends out over 20,000
items ofmail each year,mainlymade
upof second class letters.Totalpost
projected that by using a franking
machine, RockOil could achieve savings
in excess of £3,000 a year.
Fivemonths into the project, £1,500
has already been saved andRockOil is on
track to exceed the initial predictions.
GregHewitt, Director at RockOil,
said:“Themailroom audit highlighted
some interestingfindings in terms of the
predicted savingswe couldmake.We
are very pleased that the savings have
exceededour expectations in the first
fivemonths of use.”
Managing returnedmail
In theUK,16,480peoplemovehome
everyday, thousandsof businesses
changeaddress and2,000people
pass away, so it is important tokeep
mailingdatabases up todate.
Neopost’s newReturnedMail
Manager Software (RMM-100) helps
businesses keep track of these changes
and keepmailing lists up to date. It
captures data through a handheld
scanner inorder toquickly process
undeliveredmail, track customer
responses andupdate customer records.
RMM-100 can also be used to process
and record responses tomarketing
campaigns e.g. response devices,
remittances or reply cards. In thisway
it canhelp youmonitor campaigns and
improve future response rates.
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software/returned-mail-manager
in brief
