10
| P2P Magazine | Winter 2013/14
01732759725
COVER STORY
Spring
4
BIC®: leading theway
in Europe’s stationery sector
FoundedbyMarcel Bich,who
revolutionisedpen-productionby
introducing thefirst ballpoint to
themassmarketmore than six
decades ago,BIC®has since sold
over 100billionballpoints, including
the iconicBIC®Cristal®andBIC®
4Colours™.This experienceallows
BIC® todeliver a rangeof relevant
and reliableproducts at competitive
prices.
Since 1950, quality has remained
a core business value; BIC® prides
itself inmanufacturing 92%of
products in company-owned factories,
guaranteeing the quality and reliability
that customers expect fromBIC®
branded stationery.Today, BIC® is the
UK’s number one leading brand across
thewriting instrument, ballpoint pens,
correction and dry-wipemarkers**with
the brand’s sales in theOER channel
growing twice as fast as themarket
Treat yourselfwithBIC
In recognitionof the importance of the
OER channel,where BIC® is enjoying
strong growth in terms of both volume
and value, BIC®has revitalised its
incentive scheme.Withquarterly
promotions running throughout 2014,
it encourages customers to choose the
recognised brand.
The promotions incentivise
the purchase of BIC® stationery
products, renowned for their quality
and reliability, and reward them for
their continued loyaltywith selected
purchases.They automatically
qualify for vouchers for a
variety of exciting experienceswhen
they buy selected boxes from the BIC®
range.Vouchers are available on the
purchase of popular BIC® products,
including BIC®Cristal®, BIC®Atlantis®
pens, BIC®Velleda®WhiteboardMarkers
andTipp-Ex® correction products.
The current promotion invites
customers to ‘Do SomethingDifferent’,
offering a selectionof days out and
hotel stays across a number of UK
attractions, including paintballing, city
tours,museums, aquariums, galleries
andoutdoor experiences.
The theme forQ3 is ‘Dining
Out’where consumerswill have the
opportunity to enjoy discounts across
deliciousmeals for two, from a choice of
over 6,796 restaurants nationwide.These
range from independent cafés to country
pubs and rosette-starred bistros, offering
consumers extensive choice.
‘UnwindWithBIC®’ is the final
quarterly theme,with vouchers up for
grabs for luxury spa treatments and
pamper packages. Frommanicures and
facials tomassages andmakeovers,
the treatmentswill help those buying
BIC® products relax after a busy day in
the office or even get ready for their
Christmas party.
As Europe’s leading stationerybrand,BIC®offers an
extensive rangeof products and solutions to cater for the
stationeryneedsof offices andbusinesses alike.
With continuing strongpan-European sales,BIC®has
enjoyedan increasedmarket shareof 3.8%,with17.5%
valueacross sevenkeymarkets, including theUK*.
BIC®Cristal®andBIC®Cristal®Grip®
Known theworldover, the iconic
Cristal®has been at the forefront of
BIC®, theUK’s number onewriting
instrument brand.Anoffice staple for
over 60 years, helping BIC to secure
almost 50%market share in the
ballpoint category**, it’s the reliable
choice for note-taking (or doodling on
to-do lists!) thatwill never let you down.
Available in red, blue, black and green,
the BIC®Cristal® range of pens – from
the classicCristal® toCristal Grip®–
are the perfect stationery cupboard
essential.
Buy two boxes of 50BIC®Cristal®or just one
box of Cristal®Grip® toqualify for a FREE special
treat voucher.
BIC®4-Colours™Medium
Another office staple, the handyBIC®4-Colours™
penhas four different coloured pens inone. Choose
from penning notes in traditional red, blue, green
and black, all at the click of a button,
the BIC®4-Colours™ is the reliable
option for injecting some colour – and
order! – in to-do lists.
Buy just one box toqualify for a
FREE special treat voucher.
Tippex™Rapid
Rapid is a classic
fromTippex, theUK’s
leading correction
brandwithover
62%market share in
OER**.
Small enough to be neatly
tucked away in your desk-side
drawer, it packs a punchwhen it
comes to error eradication,with
fast drying correction liquid and
an ergonomically designed sponge
applicator.
Buy two boxes toqualify for a
FREE special treat voucher.
Checkout the
rangeof selected
BICproducts that
qualify for theQ2
incentive scheme,
runninguntil
30 June2014.
