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The Neopost Guide to Smarter Communications
Today, public and private sector
organisations use a variety of digital
and hard copy communication
methods, from telephone and email to
SMS and social media.
Mail is an important part of this mix.
Every day, Royal Mail delivers 58
million letters and parcels, nine out
of 10 of which are sent by public and
private sector organisations. Mail
is inclusive, trusted, reliable, fast,
personal, flexible and effective.
It can be used on its own or it
can be integrated with electronic
communications as part of a multi-
channel strategy where messages
are automatically sent by the most
appropriate medium depending on
the type of message or an individual
customer's preferences.
Modern document and mailing
solutions enable businesses of all
sizes to improve the effectiveness of
their communications and enjoy the
benefits of increased automation and
management. By investing in the right
technology, you can:
Save Money:
Take advantage of
cheaper postage for franking machine
users and eliminate waste by cleaning
address databases.
Increase Productivity:
Automate time-
consuming manual processes and get
more done, more quickly with fewer
resources.
Streamline Processes:
Use software
to manage complex processes, from
document design and production to
the integration of physical mail and
electronic files in a single workflow.
Personalise Communications:
Add impact to your communications
by personalising content or printing
colour graphics and messages on the
outside of envelopes.
Communications can be output to a
number of formats including email,
web hosting, SMS as well as traditional
direct mail from one simple platform.
These are just a few of the
ways in which you can enhance
communications using Neopost’s wide
range of document solutions. Read
on, to find out how else you can save
money and add impact to messages
through smarter communications.
Good communications are essential for business success.
How you interact with customers and suppliers will affect
your company’s image and reputation, the loyalty of
customers, cashflow, sales, and compliance.
Smarter Communications
