Today, more than ever, businesses are under
pressure to get maximum value from every pound
spent whether that be on wages, advertising and
marketing or new machinery and equipment.
As businesses seek to drive down costs and raise
productivity, all areas of their operations are
coming under greater scrutiny including how they
communicate with customers, prospects, suppliers
and colleagues.
There are many reasons why it pays to address
how messages and mailings are sent and received
by your business. Doing so will give you an insight
into their cost and their effectiveness and help you
identify where improvements can be made.
At a time of convergence between physical and
digital mail, taking a more strategic approach to
communications can bring big dividends, from lower
costs, increased productivity and more efficient
processes, not just in the mail room but throughout
your business.
We hope you find this guide a useful starting point.
If you need more information or further advice,
please don’t hesitate to call Neopost on
0800 731 1334 quoting BIGUIDE
. Our experts are
on hand to answer your questions and explain how
you, too, can benefit from smarter communications.
3
Phil Hutchison
Operational
Marketing Director
Welcome to the
Neopost Guide to Smarter Communications
,
produced in association with Business Info magazine.
Foreword
magazine
