Matrix F series from Frama
A new dimension in
franking
Editor’s Choice:
Business Info
What we liked:
• first franking systems to support
Mailmark technology
• Frama’s most highly specified
devices to date
• outstanding functionality and
reliability
• clear and transparent pricing
with no hidden charges
• potential for future intelligent
products and services
Mailmark benefits franking machine
users in a number of ways:
• A price differential over standard franked mail
• Access to a new Prepay Business Reply product
that will drive responses to businesses and
generate revenue
• Automated postal tariff updates (standard with
all Frama smart franking systems)
• LAN connection for fast and secure online
communication for postage credits, postal rate
changes, software updates and graphics for
advertising stamps. No more need for additional
costly analogue lines
• A more professional finish to mail items
• Potential for future intelligent products and
services
– 01732 759725
When Frama’s Matrix F series was
launched, it raised the curtain on
a new era in franking. As well as
being the Swiss manufacturer’s
most highly specified devices to
date, they were the first franking
systems to support Royal Mail’s
Mailmark technology and the full
range of franking products.
Mailmark, a new generation of
franking mark that has replaced the
traditional ‘town and crown’ die with a
2D barcode that carries machine readable
information on the user and mailpiece,
was introduced into the postal systems in
February 2014.
Royal Mail invested £70m in the
development and introduction of
Mailmark technology, which offers
the potential to track mail location
and delivery and improve reporting
and management of tariffs. In time, all
business mail will carry this barcode.
Business benefits include simplified
access to Royal Mail products; increased
intelligence, giving potential for new
products and services; and a more
professional and modern image that
helps to add customer value. Further
savings can be achieved by eliminating over
payment or surcharges for under payment
as Mailmark franking systems always apply
the correct postage based on the service
selected.
The lead that Frama has taken puts
them in pole position with their new range
of systems, from entry level to high volume,
highly efficient products. This provides
Frama’s channel partners with a unique
opportunity in the franking system supply
market.
When Royal Mail introduced its new
tariff in April it said that Mailmark would
be the best value option. This commitment
gives users of stamps and existing franking
machines a strong financial incentive to
upgrade to the Frama Matrix F series.
In becoming the first manufacturer to
introduce a full range of Mailmark approved
franking systems, Frama is continuing a long
tradition of industry firsts. It was the first to
introduce automatic date changes (in 1984);
the first to offer tariff calculation within
the machine (1993); the first to provide
a touchscreen (1996); the first to provide
touchscreen navigation for product selection
(2005); and the first to launch a TCP/IP
converter for franking machines (2011).
Frama’s record of technological
innovation is evident in the Matrix F
series. Meeting the needs of organisations
sending anything from a handful to
hundreds of letters a day, the F12, F22,
F32, F42, F62 and F82 offer outstanding
functionality and reliability at a
competitive price.
Key features include: large colour
touchscreens (mono on the F12 and
F22); integrated scales with single item
weighing mode on all models, plus a free
stack weighing mode on the F22-F82;
ink and credit level displays on the
F22-F82; enhanced throughput with
automatic letter ejection into a catch
tray on the F12-F22, a semi-automatic
letter feeder on the F32 and F42, and an
advanced automatic feeder on the F62
and F82 (optional on the F42); an optional
conveyor stacker for the F62 and F82; TCP/
IP connectivity built-in; faster engines – up
to 140 letters per minute on the F82; and
high quality pigmented (waterproof) ink.
Another major selling point of Frama
devices is the company’s policy to provide
clear and transparent pricing with no
hidden charges. Ninety six per cent of
Frama customers are on a comprehensive
maintenance contract, where the only
thing they have to pay for is the ink. And
with the recently launched Frama Smart
Franking Plan, even that is included.
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Editor’s Choice Awards
