What we liked:
• competitively priced
• XL inks up to 2,500 mono
pages (model dependent)
• host of connectivity options
• easy to manage documents
with scan-to-cloud or email
• professional quality colour
printing
17
The autumn launch of Canon’s new
MAXIFY brand marked the company’s
entry into the business inkjet market.
The range consists of four
multifunctional devices and one single
function printer and complements, rather
than competes with, the firm’s i-Sensys
brand which is aimed at businesses that
have a preference for laser output, print
larger volumes or share devices among
multiple users. In contrast, the MAXIFY
range is aimed at micro-businesses,
professional home-based users or small
businesses (one to eight users) looking
for an entry level colour product with a
competitive price point.
These optimised-for-business models
provide customers with connected devices
that produce professional quality colour
printing and high quality copying, scanning
and faxing.
Wi-Fi connectivity enables wireless
printing from mobile devices, while
Canon’s MAXIFY Cloud Link offers printing
and scanning directly from the printer
screen to cloud storage providers such as
Evernote, Dropbox, OneDrive and Google
Drive.
The MAXIFY Printing Solutions
App delivers similar functionality on a
smartphone or tablet. The printers are also
compatible with mobile printing solutions
such as Apple AirPrint and Google Cloud
Print.
“Small businesses are increasingly
seeing IT as an enabler to drive business
productivity,” said Mark Robinson, Market
Business Developer at Canon UK and
Ireland. “While we know businesses
ultimately want reliable and cost efficient
printers and connectivity features are
becoming far more important, the ability
to print anywhere, directly from mobile
or tablet, or even from a range of cloud
storage providers through dedicated
mobile printing applications, means that
SMBs can take the office with them like
never before.”
Research commissioned by Canon
and conducted by B2B International in
July 2014 revealed that many UK SMBs
are missing out on the benefits of this
technology because they are unaware
of its potential or see mobile printing as
complicated.
“Yet early adopters have told us
the exact opposite, claiming that ease
of use and speed are real benefits of
this technology,” said Robinson. “Our
MAXIFY range has not only enhanced our
offering to SMB customers, but allows
us to deliver greater choice to business
owners who value the freedom to choose
the technology that will best support their
business now and as it grows in the future,
regardless of how far along they are in
creating a truly connected workplace.”
All models have been designed with
durability in mind – with the MAXIFY
MB5050, MB5350 and iB4050 able to
support higher print volumes of up to
1,500 pages per month. The new devices
also maximise productivity; A4 print speeds
are 23 ipm (images per minute) for black
and white and 15 ipm for colour, and First
Print Out Time is as low as seven seconds.
In addition, the MAXIFY MB5350 features
Canon’s new Single Pass 2-sided Scan
functionality, which allows both sides of a
document to be scanned simultaneously,
boosting scan and copy speeds and saving
valuable time.
Another point of difference is that
Business quality inkjet
Canon’s MAXIFY inkjet
printer range
Editor’s Choice:
Print.IT
MAXIFY printers use a new Dual Resistant
High Density (DRHD) ink that has been
designed specifically for the range.
Building on Canon’s FINE ink technology,
the new ink is specially formulated for
business documents and is water, friction
and marker resistant for extra durability.
Allowing small businesses to produce high
quality documents, the DRHD ink delivers
striking black text and vivid colours on
graphics, whilst also enabling small
businesses to benefit from low cost per
page printing.
“Maxify inks are brand new and built
around a completely new system,” said
Robinson. “They are single ink models,
they are pigment-based and they are all
XL cartridges, so they have much higher
yields. The inks also have increased water
resistance, so there is no bleed when you
use a highlighter.”
The range is available through a
number of channels including retail
outlets to meet the needs to small and
home office users.
...they allow
us to deliver
greater choice
to business
owners who
value the
freedom to
choose the
technology
that will best
support their
business...
Editor’s Choice Awards
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