COVER STORY
technology
reselle
25
78%
What does the cloud opportunity mean for
businesses in the UK? More to the point -
what does it mean for you as a VAR or CSP?
We think Cloud should be a major focus for you.
We commissioned our own research through Vanson Bourne, interviewing 250
end user organisations and 50 cloud resellers. Here are a few of our key findings:
Contact Ingram Micro to find out howwe can help you
grow your cloud business with Azure. Call 0371 973 3060
or emai
Beyond storage
75% of end users are using
cloud for file and data
storage, but cloud is being
widely adopted across
the full range of workloads
and applications.
75%
62%
57%
57%
50%
49%
48%
42%
33%
File & data storage
Email
Database storage
File sharing
Data backups
Web hosting
CRM
Application testing & dev
Building apps
75
%
78
%
Business critical
78% of end user organisations
use cloud for both critical
and non-critical business
infrastructure.
The channel
opportunity
Far from making the channel
redundant, cloud transformation
makes CSPs more valuable than
ever as a trusted partner to help
reduce complexity and deliver
business value.
While only 8% of end user
organisations buy cloud solutions
exclusively through resellers,
a further 42% buy from both
resellers and direct from
developers.
Looking forward
78% of end users plan to continue to adopt cloud
solutions, with almost half (46%) planning to migrate
all critical and non-critical infrastructure to the cloud.
63%
say cost
savings
62%
say better
scalability
50%
say improved
data security
Proven benefits
Only buy directly from the developer
Buy from both the developers and the resellers
Only buy from the developer
Do not manage cloud services
Manage cloud services
8%
42%
50%
86%
14%
The majority (86%) of cloud
resellers manage cloud
services for their clients once
they have sold them the
platform, leading to long-term
revenue opportunities for CSPs.
