technology
reseller.co.uk
Customer communications
29
Many of our
partners and
customers don’t
consider customer
communications
management until
the last minute
Lasernet recently
signed up Icelandic IT
reseller Advania as part
of its worldwide growth
strategy
designed and personalised in the right way,
is an incredibly powerful marketing tool, as
well as a commercial formality.
Delivering content that is relevant to
the customer can be really rewarding, as
the customer is more likely to engage with
a brand if the content reflects what they’re
interested in.
TR:
What other developments are there
in the industry that might present
opportunities for resellers?
MR:
ERP providers expect the industry
to develop solutions to enhance certain
functions of their systems. For example,
we were selected to become part of
Microsoft’s Technology Adopters Program
because Microsoft recognised the need for
our connector to integrate seamlessly with
Dynamics 365 ahead of its official launch,
to meet anticipated demand from users.
In the absence of expensive awareness
campaigns, ERP users can find themselves
searching for specialist software to support
their ERP system post-implementation,
which is when resellers can step in and
capitalise.
Many of our partners and customers
don’t consider customer communications
management until the last minute,
when they reach the point of wanting to
generate documents. Ideally, we would
like the complete project to be considered
upfront. This is beneficial for both parties,
as looking at requirements of design,
distribution, content and branding early in
a project is key to ensuring on-time, on-
budget delivery.
TR:
What support do you offer your
partner resellers?
MR:
I like to think we provide a personable
service to our partners and resellers.
We’re a friendly and approachable team
and always aim to respond quickly and
maintain our end of the bargain.
We provide our partners and resellers
with everything they need to promote
Lasernet to prospective customers. Whether
that’s training to get to know our software,
help with demos or attending meetings with
future clients, we make sure we provide
support every step of the way so that all
parties are happy and our customers get
the most out of Lasernet. Best of all, there’s
no dead horse flogging involved! Lasernet
is an easy sell as it’s simple to use,
scalable and delivers real value to users.
TR:
What are the company’s future
expansion plans?
MR:
Complete global domination is at the
top of the agenda. We have really turned it
around with our European strategy over the
last two years. Since our inception over 20
years ago, we have grown to operate on a
worldwide scale and today we work with a
certified network of partners who distribute
our software all around the world.
Two months ago, we opened our first
office in the US, in Chicago, and our team
is constantly working to expand our client
portfolio in the States. Most recently, we
have made a move into the Icelandic
region, with the signing of our first partner.
Within weeks of our deal, they had already
signed two clients.
While focusing on expansion overseas,
we are still growing our Cambridgeshire-
based team and looking for new partners
and clients in the UK.
Moving forward, we are looking to
do more in APAC where there is a lot
of potential for our software to make a
difference.
TR:
In your opinion, who are the pace-
setters in the ERP market?
MR:
Microsoft Dynamics 365 is developing
the market and setting a new benchmark.
Users may be relatively slow to migrate to
the latest cloud version – change takes
time – but the innovation involved and the
benefits when they do are vast. Cloud ERP
has played a major role in shaking up the
market and making it more competitive
as in the cloud businesses can modify
their systems more easily compared to an
on-site ERP.
As we are a Microsoft Gold Partner
and member of Microsoft’s Technology
Adoption Program, we know Microsoft 365
inside out and are privileged to be at the
forefront of developments and the first
to see the latest releases. Consequently,
we were the first to develop software
that seamlessly integrates with Microsoft
Dynamics 365.
As well as unrivalled integration with
Microsoft, Lasernet also integrates with
other leading ERP systems, including AX,
NAV, SAP and INFOR.
TR:
Do smaller businesses recognise the
benefits that your technology can bring?
MR:
Smaller organisations deal with larger
organisations, which requires them to
produce and store data and documents
in a consistent and professional format.
However, ERP systems designed for use by
SMEs are unable to accommodate this, as
standard functionality is limited. Which is
where our technology comes in. It provides
the necessary services and, in doing so,
allows users to compete in their market
with a stronger offering.
* Research conducted
by Zabisco: https://
blog.hubspot.com/
blog/tabid/6307/
bid/33423/19-
reasons-you-should-
include-visual-
content-in-your-
marketing-data.aspx
Established over twenty years ago in Denmark, Formpipe Lasernet is a leading
document creation and control software vendor. Its core product, Lasernet, gives
over 2,500 customers worldwide the ability to design and distribute incoming and
outgoing business documentation quickly and accurately, in hard copy or electronic
formats. Lasernet has unrivalled integration with Microsoft Dynamics 365, NAV and
SAP and is a Microsoft Gold Partner and member of Microsoft’s Technology Adoption
Program (TAP). Formpipe Lasernet is sold and supported through a certified network
of global partners.
