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| P2P Magazine | Autumn 2015
01732 759725
Challenging creativity and reaching out to unforgettable travel memories
ADVERTORIAL
Navigator office paper, the world’s
bestselling premium office paper,
challenges its consumers to
participate in an amazing campaign:
“Around theWorld in 80 Pages –
Navigator Global Writing Contest”.
This global writing competition will
be launched in more than 110 countries
where the bestselling office paper brand
is present. Participants will be challenged
to write a story (of approximately 2500
characters) about their most memorable
journey, sharing it along with 3 photos
that help convey the story.
“The idea is to strengthen the image
and increase brand awareness of
Navigator as a leading office paper
brand through interactions with
consumers and by reaching out
to their creativity through the
use of our paper as a means
of expressing emotions and experiences.
By making the most of this combination
we’ll also be positioning paper as the
preferred means of communication
to extend our stories and memories”,
explained Ricardo Ferreira, Navigator’s
global brand manager. He added:
“This campaign is also a challenge to
consumers’ emotions, which will be
expressed in their most memorable
journeys and immortalized in the
form of a book whose authors will be
themselves.”
The best 80 stories will be
published in a book that will
also contain photos sent in
by the participants as well as
illustrations about the story
itself.
During the last phase of the
competition an international jury
will evaluate those 80 stories, selecting
the top 8.
This campaign also aims to increase
the writing skills of consumers, especially
in the field of creative writing. It also
reinforces the brand’s presence in every
important moment of consumers’ lives.
Running from October 13th 2015
until December 31st 2015, the campaign
will offer a total of
€
10.000 in travel
vouchers to the top 8 stories and a
digital Canon camera to the best picture.
The winners will be announced on March
1st 2016.
All those who are interested in
sharing their stories and applying to win
fantastic prizes should register at
Navigator Paper launches
“Around theWorld in
80 pages” campaign
