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| P2P Magazine | Winter 2016
01732 759725
We know we have a strong customer base that relies
on Guildhall for quality and durability
PRODUCTS
Going soft
In another new development, ExaClair
has added a softcover collection to its
Rhodiarama range of notebooks and
pads.
Boutique, premium-quality notebooks
and pads, such as the Rhodia range, have
become increasingly popular in the past
two to three years. Marketing manager
KevinWharton believes this is partly
the result of an improving economy and
partly due to the rise in mobile workers
who require a professional and stylish
product that is both well made and
portable.
To meet their needs, ExaClair has
extended the Rhodia range beyond
its signature orange and black design,
introducing the brightly coloured
Rhodiarama line, now available in a
softcover version.
“This group of consumers are client-
facing and look to portray a professional
and stylish image,” explainedWharton.
“Just as important as good design is
ensuring products stand up to being
transported regularly.”
The softcover collection is a
lightweight alternative to hard-backed
books and pads, great for those who
work on the go. It includes mini, A6, A5,
A4, dot and lined options, with premium
quality leatherette covers in a choice of
16 Rhodiarama colours. The notebooks
feature 90gsm ivory, brushed-vellum
paper, expanding inside pockets, ribbon
page-markers and elastic closures.
Strength and
efficiency
It comes as no surprise that electronic
filing systems have reduced the
requirement for traditional filing
products. However, the future is
not as bleak as one might imagine.
As the example of ExaClair shows,
there is still room for product
development and innovation in the
filing sector.
ExaClair, UK supplier of the Guildhall,
Rhodia, Europa, Exacompta and
Exactive brands, has recently extended
its Guildhall range of manilla filing
products to include pre-printed
files, folders and wallets
designed specifically for
the legal and professional
sectors.
Pre-printed information
on the outside of the files,
different for each target
market, lets users see
critical information at a
glance and provides an easy way
to tailor files for employees or
clients.
The files and folders come in different
colours for different applications
– yellow for HR departments with
HR-specific content on the cover,
such as payroll number, emergency
contacts, employment details, benefits
and appraisals; and blue for legal
professionals, with information
boxes for client name, case
number, terms of business
etc. pre-printed on the
outside.
As legal firms go digital you would
expect them to have less use for paper
filing products. However, ExaClair has
seen Guildhall legal and professional
manilla filing sales grow by 88%
in four years, in a market that has
declined by 15% to 20% overall.
Long-lasting quality
KevinWharton, marketing manager of
ExaClair, attributes the popularity of
Guildhall filing products to the fact that
they are premium quality and known to
be robust and long-lasting. Pre-printing
just adds to their appeal.
“We know we have a strong
customer base that relies
on Guildhall for quality and
durability, and we are confident
that the added value
functionality of the
pre-printed files will be
genuinely useful and very
popular,” he said.
Wharton asserts that, despite
the impact of electronic filing systems,
traditional filing is still very important to
the legal and professional sectors and is
arguably the safest way to store critical
information: “The paper-free office may
never be realised, as the need for easily
and reliably accessible documents is still
critical, and I can’t see that changing,”
he said.
Pre-printed Guildhall files made
from 315gsm premium manilla
cost slightly more than plain
files, but not significantly
so, especially when
filing efficiency
gains are taken
into account.
They are
available in packs
of 50 for the HR File; 50 for
the Legal Pocket Wallet; and 100
for the Square Cut Folder.
ExaClair is responding to changing market needs with
the launch of pre-printed Guildhall manilla files and new
softcover Rhodiarama notebooks for mobile professionals
