Winter 2016 | P2P Magazine |
17
Office Paper
The paper that plants trees
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Woodland Trust vert ad 10-14 30/10/2014 11:01 Page 1
sales of coloured
pencils, fibre tips and
fineliners. It’s a very exciting
time – there are so many enthusiastic
articles about the benefits of adult colouring, and it’s brilliant to see
adults across the UK embracing and enjoying the activity.
“Here at Staedtler, we have seen a huge uplift in coloured
pencil, fibre tip and fineliner sales. Triplus, Staedtler’s range of
triangular writing and drawing instruments, is selling incredibly well,
undoubtedly because it’s an ideal product range for adult colouring.
The pens’ ergonomic shape and slip-resistant surface combine to
ensure a comfortable grip and fatigue-free colouring, no matter how
lengthy the session.
“The increase in fineliner sales is possibly the most surprising
development; fineliners have never before been seen as a ‘colouring’
product, but the intricate nature of adult colouring books demands
fine nib pens.
“With the adult colouring trend set to continue in 2016, Staedtler is
adding new colours to the triplus fineliner and triplus colour (fibre tip)
ranges, increasing the colour palette to 42 and 32 colours respectively.”
Mailing & Packaging
SIZE NO OBJECT
Fiona Mills,
Marketing Director,
Avery UK
“One growth area in the office supplies sector is products associated
with postage. The popularity of e-commerce is partly behind this
trend. Smartphones and the internet play such a huge role in our lives
that buying online is a daily habit for many people. This, in turn, drives
demand for essential shipping products, such as Avery Labels for
Parcels and Packaging.
“What’s interesting about this trend is that it’s not just big
business fuelling it. Thanks to sites like eBay, Amazon and Etsy,
there are many small scale retailers selling online. Small and micro
businesses often have a lot of pride in the items they ship, but they
are also likely to operate on a much smaller scale in terms of the
amount they ship. This is something the industry needs to recognise.
At Avery we offer multiple ways for businesses of any size or sector
to create their own high-quality, personalised shipping, branding and
merchandising materials, whatever the quantity they require.
“We expect this trend to continue in 2016. Recent research for
AveryWePrint found that 80% of the British public experience
feelings of happiness and contentment when they purchase from
a small business. So there’s clearly a lot of support for smaller,
Continued...
