Winter 2016
| P2P Magazine |
05
The importance of colour
Tape and adhesive specialist tesa used
extensive consumer research to identify the
best colours for its new mini correction and
crystal film dispensers. In tests, pink and
cyan blue were the most popular options,
being seen as vibrant and modern.
Europa customers win
iPhones
Mr Glover from Kettering in
Northamptonshire was one of 10 lucky
winners of an iPhone 6 in a competition run
by ExaClair Limited to promote its Europa
range of books, pads and filing products.
Mr Glover entered the draw after buying a
yellow A5 Europa notemaker from Colemans of
Kettering, an independent stationers and arts
and crafts retailer.
He said: “I buy all my stationery from
Colemans and trust that they stock good quality
brands. Europa is a great example of a brand
that I go back to time and time again because
the products are long lasting and look good.”
He added: “The iPhone promotion certainly
caught my attention, but you never think you’re
going to win these things. I’m so pleased I did!”
ExaClair local territory manager Sarah
Jessiman presented Mr Glover with his prize at
the Colemans store.
Growing online returns
Tesa, a market leader in the manufacture
and supply of adhesive tapes, is capitalising
on increasing online sales by launching
durable tape solutions that enable
consumers to return or trade-on their
purchases securely.
The tesapack Pack ‘n’ Go tape dispenser
is a compact, lightweight and ergonomically
designed product ideal for use by consumers
and small businesses. Available in two bright
colours, it features a serrated blade set at the
optimum angle for precision cutting.
Premier plants 2,500 trees
In November, Premier Paper Group, the UK’s
largest independent paper merchant, held
a day of tree planting, where customers
and staff joined forces to plant some 2,500
trees at a site in rural Hertfordshire.
Trees were planted at Heartwood Forest,
owned by theWoodland Trust, which is set to
become the UK’s largest continuous new native
woodland.
David Jones, Premier Paper Group
Marketing Director, said: “A big thank you
to everyone who attended the tree planting
day. It was good to see the Carbon Capture
programme in action.We managed to exceed
the expectations of theWoodland Trust by
planting 2,500 trees during the day. So far
this year, customers who have engaged in the
programme have helped to plant over 55,000
trees, capturing 11,000 tonnes of CO2 – an
incredible achievement!”
Credit
card charger
Poor battery life is a constant
concern for today’s smartphone users, with
60% running out of charge at least once a
month, according to research by Leitz.
To help keep the UK fully charged, Leitz has
launched a credit card-sized portable charger.
The Complete Credit Card Lightning Cable
Power Bank 1350 features a 1350mAh lithium
polymer battery, providing instant power, and
is available with a built-in Lightning or Micro-
USB charging cable.
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Cross to sponsor sports
book awards
Following its involvement in the 2015 Sports
Book Awards, luxury pen manufacturer A.T.
Cross has signed up to be the title sponsor
of the awards in 2016 and 2017.
Cross Sports Book Awards founder David
Willis says the company’s decision to extend its
partnership represents a significant boost for
everyone involved.
He said: “A.T. Cross is a premium brand
that offers a fitting sense of prestige to our
celebrations of the written word. The name
goes hand in hand with the sports book awards
and the company’s support really is invaluable
in a number of ways.We feel that we boast
one of the most distinguished literary events
anywhere in the UK and a lot of this can be
put down to our premium partnership with A.T
Cross.”
Greener paper
The latest WWF Environmental Paper
Company Index (ECPI) shows continued
improvement in the environmental
performance of leading pulp and
paper producers,with greater levels of
transparency and sustainability than in
previous years.
WWF EPCI 2015 includes information on
the ecological footprints of 85 million tonnes
of pulp and paper from 31 companies, up from
25 in 2013. This represents 30% of the world’s
tissue, 28% of the world’s graphic paper, 16%
of the world’s newsprint, 7% of the world’s
packaging and 15% of the world’s pulp.
Brand refresh for GBC and
Nobo
Popular office brands GBC and Nobo have
been revitalised with a brand refresh. ACCO
Brands has created new straplines, packaging
and icons for both brands and has integrated
the Rexanne watermark into logos and
packaging to retain a sense of consistency.
GBC, part of ACCO Brands since 2005, boasts
a new ‘Working for you’ strapline, reflecting
ACCO’s collective commitment to improving
customer productivity. Nobo has adopted ‘Think.
Share. Inspire.’ as its slogan.
BULLETIN
