businessinfomag.uk
magazine
14
Content Management
Information management
in 2015
Business managers can learn about
the latest developments and
applications of electronic content
management (ECM) at AIIM Forum
UK, taking place in Earls Court on
June 24.
The one-day conference boasts
an impressive line-up of speakers and
thought leaders offering their insights
into the new era of information
management, alongside an exhibition
showcasing the latest hardware and
software solutions.
Here, Doug Miles, Director of AIIM
Market Intelligence, outlines some
of the key trends shaping content
management in 2015 and explains why
readers should attend AIIM Forum UK
2015.
Who should attend the AIIM Forum
UK?
Doug Miles:
The AIIM Forum covers
both the ‘Why?’ and the ‘How to’ of
information and content management,
and will prove useful to business
decision-makers, operations managers,
technical implementers and those who
we might call information stakeholders.
Most departments run on documents
and content – HR, Finance, Procurement,
Operations, R & D, Legal – and so most
business managers need to understand
how paper-free processes can speed
things up, how poor access and isolated
silos can slow things down, and how
poor practice in records-keeping and
governance can get you into trouble.
Will visitors learn anything they
don’t already know?
Doug Miles:
Yes! The challenges of
information management haven’t
changed, but the opportunities from
the latest capture automation, cloud
deployment, mobile access, analytics,
case management and smart business
processes are enormous.
If information management is
continually evolving, what are some
of the main areas of interest in 2015?
Doug Miles:
Multi-channel capture
and digital mailroom are key solutions
for those faced with big in-bound
customer communications. Automated
classification is taking over the filing
task from humans, and in doing so,
cleaning up the redundant ‘dark data’
and improving searchability of the rest.
Content analytics plays its part here,
but can also feed big data initiatives to
provide deep business insight. Mobile
access to content and processes is
hugely important, and the argument
rages between on-premise content
management systems and cloud-based
collaboration platforms. Meanwhile,
information governance is emerging as a
combination of compliance, security and
knowledge value enhancement.
June 24, 2015 •
Ibis London Earls Court (ILEC), London SW6 1UD
AIIM Forum UK
What advice would you give
someone who knows they need to do
something to improve information
management in their organisation, but
doesn’t know where to start? How
can they bring clarity and relevance to
the topic?
Doug Miles:
It’s important to identify
that there are two sides to information
management: the risks and the
opportunities. Different businesses, and
different management teams, may be
driven to act more by one than the
other, but taken together, the business
case can be greatly strengthened. Often
there is a win-win situation. Getting
paper out of processes and managing
documents and forms electronically will
speed up response, improve searchability
and enable remote access, but it can also
mould compliance into the process and
improve business resilience. Providing
defined collaboration tools and content
sharing within and outside the business
improves project outcomes, surfaces
innovation and reduces errors, but it
can also support potential litigation and
manage IP security.
Once they have registered to attend
AIIM UK Forum, what should visitors
do preparation-wise to ensure they
get maximum value from the event?
Doug Miles:
Go to the AIIM website at
and take advantage of our
many resources and best practice guides.
They are categorised by business issues,
not technical products. There are also
short tutorials and videos.We are also
running pre-conference training sessions
on ECM and on Information Governance
the day before the Forum.
If you were a visitor, what criteria
would you use to judge whether your
time at AIIM Forum UK had been well
spent?
Doug Miles:
Business change and
competitive innovation require energy,
commitment and above all confidence.
If what you see and hear at the Forum
strengthens your resolve to pursue
change, gives you some insight into the
many possibilities for improvement, and
some business contacts to help you start
your journey, then your time there will
have been very well spent.
As technology
continues
to advance,
so must our
understanding
of how to use
it correctly.
