Winter 2016 | P2P Magazine |
23
PREDICTIONS
OFFICE PAPER
Ricardo Ferreira,
Brand Manager,
Navigator
“In the office paper sector, no major
trends emerged in 2015, but we
continued to see a development in
consumer acceptance and use of lower
basis weights.With environmental and
operational advantages, using 75gsm or
even 70gsm instead of traditional 80gsm
for daily copy and printing applications
is becoming the norm in many large
businesses across Europe (and let’s not
forget that 75gsm is already the standard
is other regions of theWorld, like North
America).
“The debate between paper and
digital continues, even as it becomes
more and more obvious that there is
room for both and that a combined
approach is the one that delivers the
best results, especially when it comes to
corporate and marketing communication.
“Some production capacity has
been taken off the market (especially in
Europe), with everyone focusing on cost-
optimisation and efficiency gains. This
will provide consumers with better value
propositions going forward and overall
better quality products.
“We are going to launch at least
one new product in our Navigator
range – once again focused on lower
grammages – and introduce a number of
promotional activities directed at end-
users as we continue to grow our global
presence (over 110 countries so far) and
reinforce our position as the world’s
best-selling premium office paper.”
Fibre recovered from used paper cups could end
up being used to make recycled paper products,
following a pioneering recycling partnership
between British master papermaker James
Cropper and McDonald’s UK.
The two companies are trialling a paper
cup recycling scheme at 150 of the 1,250
McDonald’s UK restaurants that will enable
previously non-recyclable, plastic-coated paper
cups to be recycled at James Cropper’s state-of-
the-art reclaimed fibre plant.
Under the scheme, Simply Cups, the UK’s
only paper cup recovery and recycling scheme,
will collect used paper cups from McDonald’s,
bale them and deliver them to James Cropper
for reprocessing. Reclaimed fibre can then
be used in everything from brochures and
stationery to packaging and designer gift boxes.
Richard Burnett, market development
manager at James Cropper, said: “It’s estimated
that up to 2.5 billion paper cups are used in the
UK every year. Most of these are currently not
recycled as, being polyethylene-coated, they
can’t be recycled amongst ordinary household
waste. In addition, collecting used paper cups
for recycling has
been problematic
due to the nature of
their use – they’re
used on the go and
are often taken
away from the
place of purchase.
The partnership
with McDonald’s
has been nearly
two years in the
making and signifies
an important step
towards recycling
used paper cups and,
ultimately, reducing
waste going to
landfill.”
Helen McFarlane,
sustainability
consultant at
McDonald’s UK,
added: “Paper
cups constitute
about 30% of our
packaging waste
and this is a great
opportunity to
ensure that the
quality fibre used
in making those cups gets another life.We
have recently started to introduce recycling
stations in our restaurants to allow customers
to separate paper cups, and we’re eager to see
what this trial with James Cropper and Simply
Cups will look like. Hopefully, it will help set
up the infrastructure for others to use in the
future.”
James Cropper’s Lake District recycling centre
was opened by the Queen in 2013. Each week, it
processes the equivalent of 10 million paper cups
from off-cuts from the paper cup manufacturing
process. Its waste-free process separates the
plastic coating from the paper; 90% of the cup
waste is converted back into FSC® certified fibre
for paper production, with the remaining 10%
waste plastic being used to make
garden furniture and other plastic
products.
Do you want ‘size’ with that?
Richard Burnett,
market development
manager, James Cropper
