Winter 2013/14
| P2P Magazine |
05
Get BritainWriting campaign
Zebra Pen has signed up to be an official sponsor of
National StationeryWeek 2014. Organised by the London
Stationery Show, the Get BritainWriting campaign is a
major initiative to encourage more people to pick up a
pen. Next year’s celebration of the handwritten word and
all things stationery takes place from 31 March to 6 April.
“This year’s Get BritainWriting campaign reached a huge
global audience on Facebook and Twitter and over 20 million
people in the UK via radio, magazines and the national and
regional press,” said organiser Chris Leonard-Morgan.
“We expect the figures to go even higher next year with
the initiatives planned and more retailers involved.”
TheWriting Instruments Association (WIA), the Greeting
Card Association and the National Handwriting Association
have all partnered with National StationeryWeek to
encourage more people to put pen to paper and not only use
text, email, Facebook and Twitter.
A notebook that’s
engineered for business
Black n’ Red, the professional and
executive notebook brand from
Hamelin Brands, has launched a new
range of high quality journal-style
notebooks designed for business
professionals.
BLACK by Black n’ Red combines a
durable soft-touch cover with smooth,
crisp, high-white Optik paper for clear
notes.
Crafted using selected quality
materials, the BLACK range is available
in A4, A5 and A6 and has been created
to provide business professionals with
everything they need to keep organised,
including a contents sheet, individually
numbered pages, a red woven page
marker for quick and easy access to
notes, plus a helpful compartment
pocket for handy storage.
Brits lose out on
35.7 million working
days a year
Research by technology brand
Brother reveals that the average UK
desk is weighed down by almost a
stone of clutter, leading to stress,
spats and even official warnings from
bosses.
This failure to keep on top of messy
desks is leading businesses across
Britain to lose out on an estimated
35.7 million working days every year as
office workers waste hours searching for
lost documents.
This figure is based on an estimated
23.8 million office/desk workers in
the UK, with each person spending
an average of 12.46 hours per year
searching for missing documents. This is
the equivalent of 1.5 working days per
worker, some 35.7 million days per year.
The study found that over 45s tend
to have the messiest workstations,
while 16-24 year olds claim to have
the least amount of paperwork on their
desk. Almost one in ten have lost a new
client, customer or contract as a result
of their cluttered desk and more than
10% of workers spend 30 minutes or
more everyday looking for information
in piles of paperwork.
Brother Managing Director Phil
Jones said: “Documentation in paper
form will continue to exist whilst Baby
Boomers and Generation X remain
in the workforce, so there’s at least
another two decades of well organised
document management required.
With businesses of all shapes and
sizes wanting to do more with less,
being productive is a strong attribute
to demonstrate within the workplace
and to potential employers, as it leaves
room for more creative thinking and
innovation.”
Bi-silque launches
new interactive whiteboards
The 3-in-1 Bi-Bright eRed 3 + 3T interactive
whiteboards can be used as interactive
whiteboards, regular dry-erase boards, or
as projection screens.
Easy to use, Bi-Bright’s Plug & Play
connection is compatible withWindows,
Mac and Linux operating systems and also
incorporates a flash memory with 2GB
storage capacity, eliminating time wasted
searching for files or installing programs and
drivers.
Boasting low power consumption, the
Bi-Bright eRed 3T interactive whiteboard
includes one interactive and two regular
writing surfaces. The interactive surface is
touch-sensitive and recognises the presence
of a pen, finger or wand on its surface,
delivering high accuracy and fast writing
speed. Its ceramic steel surface is hard,
resistant and durable, built for intensive daily
use as a regular whiteboard.
Sellotape celebrated
Christmas with a five week
television advertising
campaign, spending
£1.5million on carefully
targeted TV spots. The ad
focussed on the launch of its
refillable On-Hand Sellotape
tape dispenser.
The advert featured a brand
new creative with a 12 Days
of Christmas theme, starring
the On-Hand tape dispenser
as the hero.Worn on your
hand, this handy tape dispenser
allows you to wrap gifts using
both hands whilst also offering
variable tape length – making
it easier to wrap any parcel.
Sellotape TV
advertising
campaign
