Spring 2017 | P2P Magazine |
19
STATIONERY
As always, the centrepiece of NSW is
The London Stationery Show, which
this year takes place on April 25-26.
The two day stationery exhibition at
the Business Design Centre in London
gives buyers the opportunity to see
a huge selection of writing and paper
products from all over the world in
one place. Over two thirds of the
exhibitors are exclusive to the London
Stationery Show, so visitors are sure
to see something they won’t see at
other UK events.
New this year is a LaunchPad
competition showcasing a dozen
companies eager to break into the
stationery industry. The 12 companies
selected for the display will be chosen by
a panel of three judges: Rebecca Saunders,
head of development at leading online
curated marketplace, notonthehighstreet.
com; Kim Harrup-Brook, graphic designer
and founder of ‘Elegant Stationery Made
In England’ or ‘esmie’; and Sally Newall,
editor of IndyBest, the product reviews
National StationeryWeek 2017
Leading writing instruments
manufacturer Sheaffer has been
involved with the event since 2012
and will sponsor NSW again this year.
Nicola Shepherd, trade marketing
director at Sheaffer, said that signing
up for a sixth straight year was a
simple decision.
“Sponsoring National Stationery
Week again provides us with the
opportunity to re-engage with consumers
in a meaningful way. The campaign is
a fantastic way to get our products in
front of consumers, as well as celebrating
the best of our industry. The campaign
continues to grow whilst yielding bigger
and better results.We’re proud to be an
integral part of that, and we have exciting
plans for 2017 that will excite stationery
addicts across the globe.”
British Stationery brand Nuco
International is also a sponsor. Managing
director Keith Matthews said: “It is
with great pride that we are once again
sponsoring NSW in order to promote
hand writing in Britain. Technology
has transformed the way we live our
everyday lives, and it is important to find
ways to marry the art and craftsmanship
of traditional stationery with modern
technology.We believe that we must
embrace and not replace, which is why
we have created the Nu Notes App,
transforming handwritten notes into
electronic notes that can be saved and
shared with friends and colleagues.”
National StationeryWeek (NSW) is a celebration of paper products and
the power of the pen. Taking place on April 24-30, it aims to ‘Get Britain
Writing’ by encouraging people to rekindle their love of pen and paper.
London Stationery
Show 2017
In addition to the lead sponsors,
a number of suppliers of stationery
products have signed up as official
partners of NSW. These include
Manuscript Pen Company, Maped Helix,
Write Size, edding and Paperchase,
which became the first official retailer
to join this year’s campaign.
By reminding everyone how great
stationery is, NSW aims to boosts sales.
Last year Calliope Gifts in Dorking
experienced a 111% increase in
stationery sales during the week of the
campaign and above normal sales levels
for the next three months.
This year NSW has launched a
retailer stationery display competition,
which will see one lucky retailer (and
three runners-up) winning hundreds
of pounds-worth of stock courtesy of
the campaign sponsors. To be in with a
chance of winning, retailers should dress
their instore or online stationery displays
as creatively as possible using official
point of sale materials and submit a
photo to NSW. Photos will be displayed
on the National StationeryWeek
website and the general public will be
asked to vote for their favourite display.
section of The Independent.
TimWilloughby, exhibition director
and COO of new show owners Ocean
Media Group, said: “We want to attract
talented individual designers or inventors
with a mainstream stationery product or
a complementary product to offer, and
established companies from other sectors
which have developed a new stationery
product or range which it would like to
test in the stationery sector.We’re keen
to make this a regular part of the London
Stationery Show, to encourage and
support new companies and products to
come forward and showcase their ideas.”
LaunchPad participants will get access
to all the leading retailers and suppliers
in the stationery industry, extensive PR
and marketing support from the London
Stationery Show and be eligible to enter
their products for the 2017 Stationery
Awards.
“They will be on one of stationery’s
biggest stages and we’re sure they’ll receive
plenty of pertinent feedback from show
visitors and fellow exhibitors, all of which is
invaluable for those starting out or testing
a new market,” addedWilloughby.
What’s new
In the past, stationery brands have used
the show as an opportunity to launch
and highlight their newest products.
Some of this year’s highlights are:
New colours
STAEDTLER’s primary focus at the
show will be on Noris Colour, its range
of premium colouring pencils, and
the wider Noris family. It will also be
showing the full triplus range, featuring
new triplus colours; new tins of triplus
fineliner and triplus colour; and the new
triplus broadliner, scheduled for launch
in late Spring. Continuing
its partnership with
artist Johanna Basford,
STAEDTLER will also be
displaying a comprehensive
range of Johanna Basford-
endorsed adult colouring
packs.
Stand: M541
Continued...
