businessinfomag.uk
magazine
24
Retail
Cartridge UK & Ireland has opened
a showroom in Harrogate, North
Yorkshire, the first of five new
showrooms planned for 2017.
Marking a departure from the
traditional CartridgeWorld store, the
newly formatted ‘showroom store’ is
designed to showcase new printers and
print supplies in a way that enables
customers to get hands on with the
equipment and choose exactly the right
printer for their needs.
The new showroom design, featuring
comfortable meeting areas, free
Nespresso coffee and visitor Wi-Fi, is
the latest investment in the franchise
network made by CartridgeWorld UK &
Ireland. It follows last year’s opening of
a Global Procurement Centre (GPC) in
China and the launch of CartridgeWorld
Sonar intelligent analytics and supplies
replenishment software.
The Harrogate showroom is the
second store directly owned and
managed by Paul Callow, master
franchise and CEO of CartridgeWorld
UK & Ireland, who already owns
CartridgeWorld Petersfield.
He said: “In Petersfield, we’ve seen
sales up 8.5% in January 2017, versus
the same time period last year, and
5% more new customers. Along with
Harrogate, we plan to use these stores
to demonstrate best practice and what
is possible when franchisees take full
advantage of the promotions, tools and
services, which have been introduced to
the network by us since taking control
of the UK business last April.”
Callow added: “The very first
CartridgeWorld store outside Australia
– where CartridgeWorld was founded
– was opened in Harrogate in 2002, so
it is entirely fitting that this brand new
showroom should open in the town
some 14 years later.”
CartridgeWorld UK & Ireland plans
to open four other new showrooms
through its existing franchise network,
new franchisees or through the master
franchise itself. Longer term, there are
plans to roll the concept out in France,
Spain and Portugal, countries to which
the UK & Ireland master franchise
acquired franchise rights in November
2016.
“When we set up new showrooms
later this year, we are keen to leverage
the long service and deep product
understanding of CartridgeWorld’s
franchisees and store managers to
deliver solutions and services that
help customers save money and leave
the showroom with exactly the right
product based on their needs.We
have some amazing franchisees in the
CartridgeWorld network, and this is a
great opportunity for those who want
to evolve their business capabilities and
respond to rapidly changing market
dynamics,” explained Callow.
Master franchise opens first of five
new showroom stores
New look for
CartridgeWorld
CartridgeWorld Harrogate is the
base of operations for Gavin Askew,
General Manager UK and EU Sales
Director. He said: “We’ve invested a
lot of time and effort in developing
this fantastic store to help elevate the
CartridgeWorld brand and I’m excited
about what this new retail experience
will mean for our customers and the
future success of the business as a
whole.”
We’ve invested
a lot of time
and effort in
developing this
fantastic store
to elevate the
Cartridge World
brand
