Displays
businessinfomag.uk
magazine
24
More than just an exhibition, the
showcase is an opportunity for NEC
and its partners to demonstrate
integrated solutions in a variety
of real-life scenarios designed to
resonate with end users.
Neil Hartigan, general manager UK
and Ireland, NEC Display Solutions,
said: “NEC is fortunate to be part of
a highly dynamic industry which is
constantly evolving. The annual NEC
Showcase offers visitors an opportunity
to experience these evolutions first hand
and to view the solutions which may
form part of their decision-making in
the future.”
The event opened with ‘The NEC
Experience’, a three-minute audio-visual
experience, combining laser projection,
projection mapping, fine pitch LED and
LCD large format displays and powerful
surround sound provided by Harman.
After this brief introduction to NEC
technology and capabilities, visitors
were invited to experience display
products and applications at first hand
in an exhibition spread across the 28th
and 29th floors of the building, with
impressive 360-degree views of London.
The exhibition was divided into six
zones featuring integrated solutions for
the following industry sectors:
Retail.
The Retail zone featured a variety
of solutions designed to enhance the
customer journey, promote brand
loyalty and increase revenue, among
them Instoremedia’s ‘lift and learn’
solution, linking physical sale items to
digital content. To demonstrate the
technology, NEC used the example of a
shoe store, in which picking up a shoe
caused product details to be shown
on-screen. Pick up two different products
simultaneously and information on both
was automatically displayed side-by-side
for easy comparison.
The eighth NEC Showcase took place on May 18-19 at Millbank Tower inWestminster, London,
attracting over 1,500 visitors from across Europe. Tayla Ansell picks out her highlights
NEC Showcase 2016
Education.
The Education zone
highlighted the benefits of interactive
technology for collaboration and
pupil engagement in primary schools,
secondary schools and further education.
In the secondary school scenario, an
expansive interactive learning wall,
created with dual edge blended projection
and DisplayNote collaboration software,
offered unlimited finger and pen touch
response for multi-user collaboration.
Corporate.
Collaboration was the
main theme in the Corporate zone, too,
where Oblong Industries was showing
its immersive visual collaboration
solution, Mezzanine, on a number of
NEC displays in both landscape and
portrait orientation. Making its European
debut at the NEC Showcase, Mezz-In
seamlessly integrates video-conferencing
into the Mezzanine web client, giving
remote participants full visibility of
the Mezzanine workspace and the
ability to upload content and control
presentations, with easy screen-sharing
capabilities via Chrome.
Corporate:
Oblong –
Mezzanine
display wall
Retail:
Instoremedia –
lift and learn
Retail:
Car showroom
displays
Education
Corporate
Corporate:
video-conferencing
