businessinfomag.uk
magazine
12
Cover Story
The perfect combination
Neopost folder-inserters are a much
used, but arguably under-appreciated,
business tool to be found wherever
there is a requirement to produce
professional looking, multi-page or
multi-insert mailings at high speed
and with dependable accuracy.
They do exactly what their name
suggests, folding letters and inserting
them items into envelopes at speeds of
up to 12,000 items per hour. Even the
smallest entry-level machine can do this
at least 13 times faster than by hand,
saving businesses time and effort.
Inserters don’t just put letters into
envelopes. They can also insert other
items such as flyers, postcards, reply paid
envelopes, even booklets and CDs. The
more feed stations a folder-inserter has,
the greater the range of items that can
be sent out in the same envelope.
Of course, you don’t have to take
an insert from every station. Easy job
programming lets you specify which
station inserts should be taken from.
Some customers will only ever use
their folder-inserter in this fairly basic
way, and this is fine as far as it goes. It
will alllow you to save money by folding
letters and avoiding Large Letter postal
charges; speed up mail processing;
present a more professional image
with crsip folds and perfectly aligned
mailings; and use transactional mail
for marketing purposes, for example by
sending out special offer flyers with bills
or statements.
However, this only scratches the
surface of what you can do. The addition
of output management software
specially developed for use with folder-
inserters significantly expands their
capabilities. In particular, it lets you
apply machine readable optical marks
to printed pages, containing folding-
insertion instructions, such as which
stations to take inserts from and how
many pages should go to each recipient.
In this way you can customise
insertions for each and every customer,
automatically and on-the-fly. A shirt-
maker, for example, could specify different
inserts for male and female customers
or vary insertions based on customers’
buying histories. This brings huge
productivity benefits. More importantly, it
lets you meet growing customer demand
for personalisation, leading to stronger
customer relationships, better response
rates and less waste.
Neopost offers two output
management solutions for its folder-
inserters:
1
OMS-200, an entry-level solution
designed exclusively for folding-inserting
to ensure that you always send the right
document with the right insert to the
right customer; and
2
OMS-500, a much more powerful
solution, covering the whole multi-
channel communications process,
including document design, production
and distribution via digital and postal
channels, including automated,
intelligent folding-inserting.
Do more with OMS
Instead of producing a list of
all OMS functions, here are ten
reasons why you should expand the
capabilities of your folder-inserter
by buying output management
software at the same time.
1
Contact customers via their
choice of channel.
Today, more than ever, consumers
expect to be contacted via their choice
of communications channel. This could
be the post, fax, telephone, email,
social media, web-link or SMS – and it
could change depending on the subject
matter or even the time of day. Output
management software simplifies the
implementation of multi-channel
communications by automatically
distributing documents via each
customer’s preferred communication
channel, with significant benefits for
customer satisfaction and loyalty.
2
Digitise your business – at your
customers’ pace.
Digitisation is the Number One priority
for businesses today. Everyone wants
to be paper-free, but getting there can
be difficult. In a new study by Xerox
1
,
IT decision-makers confidently predict
that within two years only 9% of key
business processes will run on paper.
However, more than half admit that
their processes are still largely, or
entirely, paper-based. About one in three
says they still use paper, not email, to
communicate with customers. This might
not be in line with customer wishes and
opportunities for cost saving could be
missed. Output management software
that supports multiple communication
channels lets you make the transition
from printed to digital communications
seamlessly and at a pace that suits you
and your customers.
3
Maintain visibility & control.
One of the difficulties in adopting multi-
channel communications is keeping
track of what was sent to whom, when
and how.With integrated archiving,
OMS software provides a consolidated
view and record of all communications,
irrespective of whether they were
distributed electronically or printed
and posted. Employees can see at a
glance when and how something was
sent, without having to switch between
applications and/or filing systems.
4
Consult audit trails for proof of
delivery.
Instead of having to rely on someone’s
word, output management systems
provide an audit trail of communications
Fill envelopes quickly and accurately with intelligent
folding and inserting
They do
exactly what
their name
suggests,
folding letters
and inserting
them items
into envelopes
at speeds of
up to 12,000
items per hour.
