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ISSN 2055-3099 (Print) ISSN 2055-3102 (Online)
Orange, I am reliably informed, is the colour of the season. For longer
term relevance, green seems to be the preferred option. Both Neopost,
featured on this month's cover, and Lexmark, interviewed on pages 32
and 33, have moved away from a red, black, grey colour palette and
chosen different shades of green for their brand redesigns. Green has
associations with nature and renewal, so it seems an appropriate
choice for two companies that are in the process of reinventing
themselves to counter a decline in their core business areas of mail
and print respectively.
A key focus for Neopost and Lexmark is capture, and both companies
– Lexmark especially – have made significant acquisitions in this area.
The ability to scan paper documents as they enter an organisation
brings big productivity benefits, speeding up processes, reducing errors,
minimising the need for expensive storage space and improving access
to data. It also allows businesses to carry on working with paper, which
remains a valued and effective method of communication (turn to page
35 to see why). Businesses that switch to 100% digital processes risk
alienating customers and reducing their communications effectiveness.
The combination of scanning and output management solutions lets you
make internal processes paperless, yet still send and receive printed
documents when appropriate.
A major cause of printing is the need for a signature. In fact, ARX claims
that more than one third of all printed documents are output solely to
add a signature. Digital signature technology and e-signing services are
a much more efficient solution. Yet, for a number of reasons, businesses
have been slow to adopt the technology. However, if the volume of
chatter and marketing activity around digital signatures are anything
to go by, e.g. free e-signing with every subscription to the new Adobe
Document Cloud (see page 35), things could at last be about to change.
Two issues ago we welcomed the news that centralised printers had
become the new water-coolers where staff stopped for a quick chat
– primarily about something other than work. It seems that this is not
the only thing printers and watercoolers have in common. According to
Guy Osmond of Osmond Ergonomics (see page 7), printing has useful
health benefits. Amid growing concern over the dangers of spending too
long sitting down, he points out that having to get up and collect prints
from a centralised device gives office workers a good excuse to stretch
their legs. Not that you should replace your water-cooler with a printer.
Osmond also advocates drinking lots of water 'to create natural breaks'.
James Goulding,
Editor
04
What’s New
New printer products
and initiatives
07
Bulletin
Why printing could be good for you
14
Cover Story
Neopost unveils new brand identity
17
MFPs
Samsung Print targets enterprises
following ‘best year’ ever
19
Printers
HP introduces new toner and more
efficient cartridge design
22
Software
The benefits of office productivity
software
24
Opinion
Chris Haden argues it’s time for finance
departments to stop being such dinosaurs
27
Information Management
Information is our most valuable asset,
says Bernard Cassidy
28
Scanners
New network scanners to
meet growing demand
30
Consumables
Nigel Wilson makes the case
for original supplies
32
Interview
Lexmark’s new logo explained
34
Document Workflow
Adobe launches document
cloud to streamline workflow
35
Mailing
Why we still love letters
SPRING 2015
Comment
A member of:
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James Goulding
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Martin Jenner-Hall
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Social Media and Web Editor:
John Peters
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PRINT.IT
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PRINT.IT
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ISSN2055-3099 (Print) ISSN2055-3102 (Online)
THE PRINT & DOCUMENT WORKFLOW MAGAZINE
