Print now to avoid regret
Almost half (44%) of British adults have lost a digital photo they wish they had printed, with ‘losing/
breaking hardware’ and ‘accidentally deleting photos’ being the most common ways to lose images.
According to a YouGov survey commissioned by Jessops to mark the launch of its new online photo printing
service, 21% of British adults have never printed a photo. Nearly one in ten (8%) print a photo at least once
a month. Jessops’ new website makes printing photos easy, with the option to have prints delivered to a
home address or to the nearest Jessops store for collection within 25 minutes.
The high cost of poor contact data
Poor quality customer contact
data could be costing UK
organisations as much as
6% of their annual revenues,
warns Royal Mail Group,
following a survey of almost
300 marketing, data and
analytics professionals by its
specialist data business.
Comparative analysis of
Royal Mail Data Services’ third
annual survey suggests that
certain problems have been
getting worse since 2014,
including duplicate data (up
22% in the last two years),
incomplete data (up 13%) and
out-of-date data (up 12%).
This year’s survey found
that even though good quality
customer contact data is
thought to have the greatest
positive impact on campaign
response and conversion
rates, 37% of businesses
lack any formal processes
for cleansing their data.
Nearly one in five (19%) don’t
validate customer contact
data at the point of capture.
More than a third (38%) of
marketing, data and analytics
professionals say their efforts
to overcome these challenges
and improve the quality of
customer contact data are
thwarted by legacy IT systems.
With the customer churn
rate at 20%, more than half
of respondents (52%) cite
customer acquisition as their
biggest challenge.
The full report,
The Six Per
Cent Solution = How Better
Customer Data Drives Marketing
Performance and Business
Growth
, can be downloaded
from
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7
Secure site springboard for growth
Direct mail fulfilment and print
management services provider
bakergoodchild has unveiled
a new corporate identity and
website and moved to new,
purpose-built premises on a
secure industrial estate in
Aston, Birmingham.
The new site incorporates
a dedicated secure printing
room, which is expected to
help bakergoodchild target
the transactional mail sector,
covering business critical mail,
secure mailings, statements,
renewals and billings.
Earlier in 2016, the
company attained ISO 27001
certification, indicating that it
meets the highest standards of
secure production.
Multichannel
communications
RR Donnelley, a provider
of integrated multichannel
marketing and business
communications solutions,
has added Prinova’s
Messagepoint customer
message management
platform to its digital
solutions offering.
RR Donnelley has been
providing Messagepoint
as part of its custom
communications solutions
for more than five years.
Its integration with the
company’s RRDigital portfolio
will allow customers to
deliver highly personalised,
targeted messaging and
content across multiple
channels and make near
real-time adjustments
to message content to
improve communications
effectiveness.
Already, one customer
has used Messagepoint
to cut the cycle time for
content changes from
three months to two days,
inclusive of compliance and
management approvals.
Blake opens
Edinburgh hub
Blake, the envelope and
postal packaging expert, has
opened a ‘hub of excellence’
on Dublin Street in Edinburgh,
the first of a series of regional
hubs it plans to open in 2017.
Centres in London, Leeds,
Manchester and Birmingham
are to follow.
MD, Michael Barter said:
“The principal aim of the hubs
is to provide each UK area with
an expert in envelopes and
postal packaging. This is now
becoming a reality with the
opening of the first hub in the
centre of Edinburgh.”
Last year, Blake diversified
into bespoke presentation and
postal packaging, including
cash and security bags.
6%
How better customer data drives marketing
performance and business growth
Research report
