ADVERTORIAL
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01732 759725
The need for
efficiency,
ease of
integration and
convenience
are on the
increase
Lenny Wood, Marketing Manager
of Frama UK talks about
re-branding, new products and
the evolution of the Frama Group.
Market forces
Our market is developing
dynamically. Physical and digital
mail and communication show
highly integrated patterns and
trends with e-commerce producing
a significant growth of parcel
volumes. This fact generates
new and diverse requirements
in overall process. The need for
efficiency, ease of integration and
convenience are on the increase.
As the volume of physical letters
continues to decline, substitution
and process integration of digital
media are the two key drivers to be
addressed. Sender and recipient
therefore have new and diverse
needs.
The reliable quality of the
physical letter remains undisputed.
Profiled addressing, content
integrity and remarkable delivery
service and legal acceptance
represent future key elements of
the physical mail industry. Without
a doubt physical mail volume and
structure will continuously adapt
to the ever changing requirements
of the marketplace. However,
the overall importance of digital
communication will grow steadily.
Looking to the future
“Frama is in a phase of
transformation. Our product and
solution offering has been expanded
significantly, no longer concentrating
on simple mailroom equipment but
now offering a comprehensive, end-
For over 45 years Frama have led the way with franking system
innovation and are once again looking towards the future.
Mail. Message. Managed.
– A new era for Frama UK
to-end document handling solution.
Building upon a successful
history of mailroom solutions and
data security elements, Frama is
now looking to provide an all-under-
one-roof solution for the production,
management and distribution of all
business documents both physical
and digital, delivering increased
efficiency in process and a bottom
line cost saving”.
What does “Mail. Message.
Managed.” stand for?
“Mail” stands for letters and
parcels of all kinds. The smallest
parcel is the letter. “Message”
represents digital communication.
“Managed” refers to the all-under-
one-roof solution.
As Frama builds for the future
and develops new solutions, our
principles of clear transparent
pricing and best in class customer
service will continue to be the
bedrock of everything we do.
Lenny Wood,
Marketing
Manager,
Frama UK
