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POSTAL COMMUNICATIONS
Q8
Does your organisation have a postal budget?
o
Yes
o
No
(If ‘No’, please go to Q11)
Q9
How has the budget changed in the last 18 months?
o
Stayed the same
o
Increased
o
Reduced
o
Don’t Know
Q10
How do you expect the budget to change in the next 18
months?
o
Stay the same
o
Increase
o
Reduce
o
Don’t Know
Q11
Roughly what proportion of your outgoing
communications are in paper form?
<25% 26-50% 51-75% 76-100%
Today
o o o o
18 months ago
o o o o
18 months from now
o o o o
Q12
Roughly what proportion of your incoming
communications are in paper form?
<25%
26-50% 51-75% 76-100%
Today
o o o o
18 months ago
o o o o
18 months from now
o o o o
Q13
Do you produce marketing mailings in-house or do you
use an external mailing house?
o
In-house
o
Mailing house
o
Combination
Q14
Do you agree with the following statements?
(please circle your reaction)
Strongly
Strongly
Agree
Agree
Disagree Disagree
Postal communications are:
– more trusted
than digital media.
o o o o
– more secure
than digital media.
o o o o
– more reliable
than digital media.
o o o o
– better value
than digital media.
o o o o
– more preferred
by customers.
o o o o
– more effective
than digital media.
o o o o
– more memorable
than digital media.
o o o o
– more authoritative
than digital media.
o o o o
– better targeted
than digital media.
o o o o
magazine
27
01732 759725
Q15
When do you favour postal communications?
(please tick any that apply)
o
When communicating confidential/sensitive information
o
When sending items from multiple sources
(e.g. a statement from finance and a flyer from marketing)
o
When sending high worth/prestige items
(e.g an invitation to an event)
o
When sending items that are designed to have a longer shelf-life
(e.g. catalogues)
o
When proof of delivery is required
o
To maximise the impact of a multi-channel marketing campaign
o
Other
(please specify)
o
None of the above
Q16
What steps have you taken to improve the effectiveness
of postal communications?
(tick any that apply)
o
Regularly clean and de-duplicate address databases
o
Use colour to add impact to messages
o
Send marketing material with routine correspondence
o
Print QR codes that link mail and digital media
o
Personalise printed marketing material using variable data
techniques
o
Use recycled paper to show green credentials
Q17
What steps have you taken to reduce the cost of postal
communications?
(tick any that apply)
o
Use a franking machine rather than stamps
o
Use alternative postal providers
o
Have outsourced mailroom
o
Use PPI impressions
o
Send letters second class
o
Fold letters and send in smaller envelopes
o
Pre-sort letters to take advantage of Royal Mail discounts
o
Combine multiple letters to same person/business in one envelope
o
Use business machines to automate slow manual processes
POSTAL TECHNOLOGY
Q18
Which of the following items of mailing technology does
your organisation make use of?
o
Franking machine
o
Folder-inserter
o
Envelope printer
o
Letter opener
o
Document scanner (for scanning incoming mail)
Q19
Which of the following items of mailing software does
your organisation make use of?
o
Address management software
o
Output management software
o
Mail accounting software
Q20
Do you think mailing technology could help you
reduce the environmental impact of your postal
communications?
o
Yes
o
No
o
Don’t know
Q21
Do you think mailing technology could help you
reduce the amount of money you spend on postal
communications?
o
Yes
o
No
o
Don’t know
Q22
What is stopping you from making better use of mailing
technology?
(please rank in order)
o
No mailing strategy
o
No budget for new equipment
o
Poor awareness/knowledge of modern solutions
o
Digitisation of communications is main focus
o
Mailing is unmanaged and below the radar
o
Suppliers don’t talk to us