PRINT.IT
29
ADVERTORIAL
At the heart
of Epson’s
drive for
growth in
European
business
is the
WorkForce
Pro RIPS.
Epson, a global innovation leader
in printing, visual communications,
manufacturing and quality of life
solutions for the office, home,
commerce and industry, has
announced that it will invest €50
million in Europe over the next two
years to drive its growth in the
region.
Reinforcing Epson’s commitment to
Europe and the region’s importance in
the company’s ongoing strategic shift
from consumer to business markets,
Senior Vice President of Epson
Europe Rob Clark said that the new
investment will focus on infrastructure,
information technology and marketing,
and that the company will increase its
regional workforce by 10%.
“Global investments in key regions
such as Europe, the Middle East and
Africa will continue to be necessary
to enable the company to sustain
growth in business markets over the
medium to long-term,” explained
Clark. “Particular emphasis in this
round of investment will be placed
on enhancing our competitive
participation in Germany, Spain and
the United Kingdom, including the
opening of new offices in Berlin,
Munich, Lisbon and Madrid.”
At the heart of Epson’s drive for
growth in European business is the
WorkForce Pro RIPS, a series of
business inkjet printers that make
use of a Replaceable Ink Pack
System (RIPS). The pack contains
enough ink to print up to 75,000
pages, meaning businesses can
print continuously for an average
of three years without needing to
change consumables. The range is
designed for workgroups, but are
available as part of a managed print
service plan. This means they offer
Epson backs
European Growth Plan
with
€
50 million investment
n
Strategic shift from consumer to business inkjet printers continues
n
Investment will strengthen European sales capabilities and increase
workforce by 10%
n
Company chasing
€
38 billion* European market for business inkjet printers
businesses the predictable cost of
printing associated with a centralised
print model, but with the user and
productivity benefits of a distributed
printer fleet model.
WorkForce Pro RIPS significantly
lowers the environmental burden
of logistics and recycling of toners,
photoconductors, drums and
packaging often associated with
competitive laser printers. This
can help companies meet their
environmental targets and eliminates
the need to manage complicated
collection and recycling programmes.
Furthermore, the printers deliver up
to 80% lower energy consumption
offering businesses a more
environmentally friendly option than
traditional laser models.
Industry research firm IDC has
reported that business inkjet printing
represents a €38 billion* market
opportunity in Europe, and that 1 in
4 printers (2.2 million units) sold into
office environments in 2014 were
based on business inkjet technology.
According to Clark, the selection
and deployment of new generations
of high speed, energy-efficient
business inkjet printers looks set
to increase in Europe over the next
five to ten years, particularly in large
corporations and across sectors
such as retail, healthcare, education
and public administration.
“Business inkjet printing is the
big growth opportunity for Epson in
Europe,” said Clark. “Building on the
multi-million euro business we have
already built, this new investment
will help us to get even closer to
our customers and strengthen our
relationships with channel partners.’
Earlier this year, Epson
announced its UK distribution
channel for its WorkForce Pro RIPS
(Replaceable Ink Pack System) range
of business inkjet printers. RIPS is
available from a network of twenty
six carefully selected managed print
service providers throughout the
UK. These include ASL, Bytek Ltd,
Contrac, Sapphire Print Solutions
and Scan DB.
Each partner will be well-
supported by Epson with full access
to service training and spare
parts. Mark Allen, reseller product
manager, Business Imaging at
Epson UK, says: “We have
spent some time making
absolutely sure we have just
the right mix of partners.
They are all well established
in the managed print
industry and combine a
blend of product knowledge,
market experience, sales
support and training to
ensure that our customers
receive the very best levels of
service possible.”
For further information
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0844 409 8010
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