Print.IT - Summer 2014 - page 5

PRINT.IT
5
Toshiba TEC is the official office
automation supporter of the
Glasgow 2014 Commonwealth Games.
A56758 Toshiba Advertorial Strip Ad.indd 1
10/06/2014 16:15
summer 2014
THEPRINT,MFP&SOFTWAREMAGAZINE FOR INFORMATION TECHNOLOGYPROFESSIONALS
Editor:
James Goulding
07803 087228
Advertising Director:
Ethan White
01732 759725
Publishing Director:
Neil Trim
01732 759725
Group Sales Manager:
Martin Jenner-Hall
07824 552116
Social Media Manager:
John Peters
07711 204011
PRINT.IT is, published by
Kingswood Media Ltd., Amhurst House,
22 London Road, Sevenoaks TN13 2BT
Tel: 01732 759725. Email:
No part of PRINT.IT can be reproduced without
prior written permission of the publisher.
© 2014 Kingswood Media Ltd.
Design: Sandtiger Media
The paper used in this magazine is obtained
from manufacturers who operate within
internationally recognized standards and
which is sourced from sustainable, properly
managed forestation.
Paper still ‘mission-critical’ in
three out of four businesses
Bulletin
contents
05
Bulletin
12
Output Management
14
Cover Story
18
Electronic Archiving
20
EFI at IPEX
22
Interview
26
Production Print
27
Managed Print Services
31
Print Applications
Brother joins the team
No tweets thank you
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PrintIT
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Brother UK has become an ‘Official Supplier’ to
two of this year’s most exciting cycling events,
The Tour of Britain, which takes place on
September 7-14, and the Friends Life Women’s
Tour 2014, which ran from May 7 to 11.
Brother is supplying both events with printers,
consumables and technical support in return
for VIP hospitality and on-course branding.
Phil Jones, Brother UK’s Managing Director,
said: “The Tour of Britain and the Friends Life
Women’s Tour are both fantastic events which
see many of the world’s best competitors come
to Britain. Cycling relies heavily on data and
technology for performance analysis so these are
events with which we feel the Brother UK brand
has many synergies.”
A handwritten thank you letter or card has
six times the impact of a thank you tweet,
according to an Omnibus poll commissioned
by card makers Clintons.
Of the 2,017 adults surveyed, 79% said
they liked receiving a handwritten card or letter
through the post, compared to 13% who said
that they liked receiving a Tweet. Yet, according
to another Clintons study, the average UK adult
writes just 25-50 words by hand each week.
Tim Fairs, director at Clintons, said: “There’s
a fairly widely held view that a speedy thank you
carries more weight but our research suggests
the opposite. Technology has possibly made it
too easy for us to thank – and the result is that it
has less value to the recipient.”
Paper is still deeply
embedded in corporate
culture, as businesses
fail to take advantage of
digital technology and print
management solutions to
reduce print and paper costs.
In a survey of 1,000
decision-makers by Altodigital,
more than three quarters
(76%) said the printed page
was mission-critical to their
business, with just one in
10 (11%) expecting to be
paperless in ten years’ time.
Half of businesses still don’t
track print costs or paper use –
even though 73% of businesses
have technology in place that
allows them to do so and 66%
have targets to reduce paper
consumption.
As a result, extravagant
printing habits persist, with
46% always printing in colour,
39% only printing on one side
of the page and 35% regularly
printing emails to read.
The survey shows that
businesses are also failing to
make the most of electronic
document management, with
nine out of 10 respondents
storing important documents
both electronically and in hard
copy and just 40% choosing
electronic over hard copy
storage.
When asked why they had
not become paperless, 45% of
respondents said they prefer
the convenience of a hard copy
document; 30% ‘don’t trust’
storing or using electronic
documents; and a third
believe a hard copy document
has more gravitas than an
electronic version.
A further 19% thought ‘going
paperless’ was too complicated
and expensive, while 15%
admitted to having a ‘print it
out’ culture.
Tony Burnett, group sales
director at Altodigital, said: “The
paperless office is not a new
trend by any means, but as the
research shows, we’re seeing
real resistance from staff up
and down the country when it
comes to putting it into practice.
This is surprising given the very
real benefits of moving towards
a paper-free environment,
such as significant cost and
efficiency savings, not to
mention the ability to operate in
a greener capacity.”
He added: “Perhaps we
need to stop talking about
going ‘paperless’ and instead
focus on what is realistic;
reducing our reliance on the
printed page. We call this the
‘paper-less’ environment, and
with the right technology and
guidance businesses can
escape the inefficiencies and
limitations of paper-based
systems.”
Tony Burnett, group sales
director, Altodigital
ISSN 2055-3099 (Print)
ISSN 2055-3102 (Online)
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