businessinfomag.uk
magazine
22
Go further
Go greener
DISCOVERYGOTHEEXTRAMILE.COM
Do you want to win a trip to a wonderful eco resort and
make the world a greener place in the process?
Well, if you're fond of sports, this is your chance. Gather
a team and start running, pedaling or walking as much as
you can. Find all you need to
site and
download theGOXMapp.
Discovery is the perfect blend of sustainability and performance. As it
is a low-grammage paper made out of
Eucalyptus globulus
, uses less
natural resource allowing users to savemoney, whilst it guarantees an
above average runnability. In summary, a partner that will help any
business to go simultaneously further and greener.
If competitiveness is part of human nature, the will to excel
in every task is definitely in Discovery's DNA. The pioneering
development of a lightweight paper (75g.m
-2
), thicker and
stiffer than a regular 80g.m
-2
, is the evidence of the brand’s
cuing-edge spirit and, ultimately, the reason why it became
a market leader in the lightweight office paper segment
in Europe. According to the most recent Opticom Brand
Equity Tracking Survey, 82% of Discovery buyers are “very
likely” to purchase the brand again and 52% are “likely” to
recommend it.
Discovery paper benefits from a natural head start called
Eucalyptus globul s
. This special raw material contains
a higher number of fibres per unit weight, which means less
wood to produce the same amount of paper. Since this is
a lightweight office paper and takes less materials per
sheet, there is clearly a double advantage. On the other
hand, since it has more fibres per unit weight, it ensures
excellent stiffness and thickness, making for superb
runnability in copying and printing machines, particularly
in high volume equipment. And therefore, higher profitability:
by choosing Discovery, one gets a higher number of prints per
hour, when compared with competing 80g.m
-2
products.
Inspired by sports, the recently launched moo Go further,
Go greener is the expression of the advantages brought
by this leading brand. It translates the ability to simultaneously
improve business and to protect the planet. The new
Discovery positioning inspires the creation of a thrilling
sports ev nt through which the brand will reach its targets in
a personal, emotive way, leing them experience the brand’s
aributes rather than just hear about them.
