DISPLAYS 01732 759725 27 magazine PPDS, the exclusive global provider of Philips Professional Displays, has installed 13 ‘gamechanging’ Philips interactive displays in the Oracle Red Bull Racing (ORBR) global marketing team’s revamped MK-7 offices in Milton Keynes. PPDS has been an official Oracle Red Bull Racing Team Supplier since 2022. The fast-growing ORBR creative marketing team is responsible for representing the Oracle Red Bull Racing brand across all marketing channels, including its highly successful ‘Paddock’ fan reward site, partner program and its growing social media presence (4.5m followers on ‘X’ and 11.6m on Instagram to name just two). To improve team communication and collaboration, PPDS has installed a fleet of 10 Philips Collaboration C-Line displays (65in-86in) in the marketing team’s management offices, meeting rooms and shared spaces, such as the ‘Break Out Zone’ and ‘Energy Lounge’. The Philips Collaboration C-Line displays, based on Windows (8000 Series) and Android (6000 Series) operating systems, have been transformative for the ORBR marketing team, turning each space into a hive of activity and bringing new energy, enhanced productivity and collaborative working capabilities to the MK-7 office. Every opinion counts The Philips Collaboration C-Line displays provide the marketing team with advanced and seamless wireless sharing capabilities, with up to 64 people able to simultaneously connect to the screen, for quick content switching between inperson and remote participants. Combining multi-touch Gaining a competitive edge technology with the Philips Collaboration displays’ whiteboard mode, users can write and draw directly on the screen either by hand or with dedicated markers – with near-zero latency for a more natural user experience. All actions are streamed back to every connected device for easy file sharing. High impact performance Complementing the Philips Collaboration displays, two imposing 98in Philips Signage 4000 Series D-Line displays have been installed side by side in the marketing team’s grandstand seating ‘Paddock’ area, with a single 86in model installed in the Oracle Suite. Each is used for a variety of functions, including live coverage of track action and other associated events and the delivery of important team news and results, plus other engaging content. Olly Hughes, Chief Marketing Officer at Oracle Red Bull Racing, describes the installation as a gamechanger. He said: “We looked at several vendors, but PPDS and Philips Professional Displays were the ones that had the best product to answer what we were looking for. Getting the marketing teams together, working on content collaboratively, viewing it in sharp, bold contrast, on quality displays is really important. These Philips Professional Displays are a game-changer and the perfect solution for our marketing office environment.” Tim de Ruiter, Business Development Director at PPDS, added: “In the fast-paced world of F1 racing, there’s simply no substitute for teamwork. Technology, whether for building vehicles or creating inspirational and highly innovative marketing campaigns, plays a crucial role in achieving goals and ambitions. After meeting with the The installation of 13 Philips interactive displays has transformed collaboration and communication in Oracle Red Bull Racing’s global marketing offices in Milton Keynes marketing team at MK-7, it was clear that bringing each team within the busy department together and providing them with the tools to collaborate on projects, share ideas and, crucially, celebrate their successes, was a key focus. “It was a challenge we were happy to accept, and we are proud of the impact these state-of-the-art Philips Professional Displays have had in such a short space of time. We look forward to continuing to partner with Oracle Red Bull Racing, supporting them as they edge even further ahead of their competitors.”
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