businessinfomag.uk magazine 26 SPONSORSHIP Ferrari unveils new team name and identity Keeper signs multi-year sponsorship deal with Williams Racing Introducing Scuderia Ferrari HP Keeper Security becomes Official Partner of Williams Racing the all-female F1 Academy series. As part of the partnership, Scuderia Ferrari HP will deploy HP computer, collaboration and printing technologies and services to accelerate the team’s performance on and off the track. Commenting on the partnership, Ferrari CEO Benedetto Vigna said: “Our founder passed on to us his continuous will to progress. From this stems our drive to innovate on the road and on the track, as well as our commitment to a sustainable future, from carbon neutrality to the education of Keeper branding to the front wing of the FW46 as well as the Williams F1 car, garage, trucks and screens used by the team and drivers. Since the turn of the year, Williams has also unveiled new partnerships with Komatsu and VAST Data and renewed ties with Jumeirah Hotels & Resorts. Darren Guccione, CEO and Cofounder of Keeper Security, said: “Partnering with Williams Racing presents an exciting opportunity to showcase Keeper Security's cutting-edge cybersecurity solutions on the global stage. The technological advancements and relentless pursuit of innovation synonymous with Formula 1 mirror Keeper's mission to deliver next-generation protection for individuals and organisations worldwide. When seconds matter, both on and off the track, Keeper is driving powerful cybersecurity solutions that position our customers ahead of cybercriminals in the ever-evolving digital the younger generation. In HP we have found the same values, which make it an ideal partner. We look forward to starting our collaboration and facing new opportunities and challenges together." landscape.” Keeper provides a full suite of award-winning consumer and business offerings in password, passkey, secrets and privileged connection management, as well as dark web monitoring and secure file storage. Its latest product, KeeperPAM, provides next-generation Privileged Access Management (PAM) within a unified SaaS platform that is costeffective, easy-to-use and simpleto-deploy. KeeperSecurity.com Ferrari has introduced a new team name and identity, Scuderia Ferrari HP, following the signing of a multi-year partnership with HP. Covering the Scuderia Ferrari Formula 1 racing team, the Scuderia Ferrari Esports team and the Scuderia Ferrari Driver Academy, the new team name and brand identity were used for the first time at the Miami Grand Prix on May 3-5. The new branding includes a prominent HP logo on the team’s Maranello F1 cars and the Scuderia Ferrari car driven by Maya Weug in Keeper Security, a provider of cloud-based zero-trust and zero-knowledge cybersecurity software for protecting passwords, secrets, connections and privileged access, has become the Official Password Security Partner of Williams Racing. The multi-year partnership will see Keeper branding on driver overalls and the FW46 piloted by Alex Albon and Logan Sargeant in the current Formula 1 season and beyond. The relationship was inaugurated at the Miami Grand Prix on May 5, with the addition of Alex Albon
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