01732 759725 magazine 11 COVER STORY solutions to businesses of all shapes and sizes. In the UK, the partner Fujifilm has opted to work with for the launch of this range is Aurora, one of the country’s leading business solutions providers and a hugely respected supplier of office machinery, equipment and supplies. Partnering with such a highly respected and well-connected UK business will be critical to gaining rapid market penetration and market share. Andy Moffitt, CEO of Aurora comments: “We pride ourselves both on the breadth of our product offering and the quality of the products and services we provide to our customers. Anyone with any knowledge of dry toner print technology, and the development of office printing solutions over the decades, understands the critical role that Fujifilm has played, and continues to play in that story. So to now be able to work with Fujifilm directly in the UK is going to be of huge benefit to our customers – and is very exciting for us.” This channel partner strategy is being carried out simultaneously in Italy, where Fujifilm is working with local solutions provider Tyche. The same strategy will also be replicated across Europe as the Apeos range becomes available in more and more European countries. Distinguishing Apeos series features Built on Fujifilm’s decades of print and imaging expertise, the ultra-reliable Apeos range is designed for the modern workplace. From remote and mobile printing capabilities; to superior security features; to exceptional sustainability credentials, Apeos is a high-value MFP range, designed to support digital transformation, and to meet the rapidly changing and hugely diverse demands of the fast-paced, flexible, post-Covid office environment. The range comes with multiple standout features that make them competitive in a crowded market: n Superior quality and reliability: With a print resolution of 1200 x 2400 dpi and innovative IReCT (Image Registration Control Technology), the Apeos series ensures crisp, clear images with minimal colour mis-registration. This level of quality supports businesses in producing professional-grade promotional materials in house. n Advanced security measures: In today’s hybrid work environments and with data breaches becoming more costly (IBM recently calculated that the average cost is around $4.24 million per incident)3, security is more critical than ever. The Apeos series addresses these needs with features like secure booting, data encryption, and document rights management, ensuring comprehensive security measures that protect sensitive business data. Furthermore, the Apeos range is BLI award certified for its security features. This respected certification, from Keypoint Intelligence, recognises products that perform over and above their peers in multiple different categories. n Sustainability: Fujifilm has integrated its strong commitment to environmental responsibility into the Apeos range. The printers are designed with energy-efficient technologies such as IH fusing and LED printheads, and use Super EA-Eco toner, which reduces power consumption and the printers’ carbon footprint. Fujifilm's commitment to responsible operations is also backed up by its prestigious EcoVadis Platinum Medal. From energy-saving technologies to the use of biomass plastics, Apeos supports a more sustainable workplace. These features not only support sustainability but also improve the workplace environment by reducing operational noise. Connectivity and usability: The Apeos range supports modern digital workflows with features like seamless cloud connectivity, mobile and remote printing capabilities, and advanced scanning functions that facilitate digitisation. This makes the printers exceptionally user-friendly and adaptable to various business needs, as well as ensuring that they are helping people to work smarter, wherever that work happens. Looking ahead Beyond the UK, Fujifilm has also launched its multifunction printers in Italy and is in discussions with dealers and distributors in multiple other European countries as it works to roll out the Apeos series throughout Europe, adapting its strategy to meet specific regional demands and preferences. Fujifilm is committed to transforming business printing solutions with a focus on performance, flexibility, and efficiency, thereby supporting businesses in their digital and sustainable transformation journeys. Fujifilm's market strategy leverages its global brand to introduce these high-end devices to the UK and Europe, collaborating closely with established dealers and partners, to demonstrate the unique value proposition of the Apeos range. Fujifilm's arrival in the European office technology market signals a shift towards solutions that prioritise security, sustainability, and the flexibility needed in today's hybrid work environments. Backed by Fujifilm’s 90-year heritage of quality and innovation, the Apeos range promises to be a pivotal solution for businesses looking to transform their workplace operations. Scan the QR code or click here to learn more. Or contact: Gary Organ Head of DT (Device Technology) UK [email protected]
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