businessinfomag.uk magazine 10 COVER STORY For nine decades, across multiple technology sectors all around the world, Fujifilm has been a trusted brand, associated with quality products that are proven to deliver output of the highest standards, and to do so reliably, over the long term Fujifilm’s multifunction printers draw on that long, proud history of imaging excellence, as well as a 60-year heritage in toner print technology development. While Fujifilm might be a new name in the European office printer market, it is an extremely well-regarded name in the commercial and industrial print markets in Europe and, furthermore, Fujifilm technologies already power millions of office printers right across the globe. To date, other than in Asia-Pacific (where Fujifilm is the number one supplier of A3 multifunction printers in the region1) Fujifilmbranded multifunction office printers have not been available. Now, with the launch of Fujifilm’s Apeos2 series of MFP devices in the Say hello to Fujifilm, the newest name in the European office printer market UK and Europe, all that is changing. Why Europe, why now? Though the European office printing market is mature and highly competitive, the rapidly changing requirements of the modern workplace are also creating opportunities. From remote and hybrid working, to issues like mobile accessibility, security, and sustainability targets, there are pain points that many current providers aren't adequately addressing. As a result, Fujifilm is launching a new range of multifunction printers with specific features to support hybrid working models, digital transformation and maximised sustainability. With the evolving workplace in mind, this new range was built for securing vital business data; streamlining workflows to boost efficiency, and doing all of this in a way that supports business sustainability goals. This new range also represents a fusion of nearly a century of imaging excellence with cuttingedge technologies designed for today’s digital and flexible workplace demands. Digital Transformation Fujifilm has been at the heart of the global technology shift from analogue to digital for Already the leading supplier of A3 multifunction printers in Asia-Pacific1, Fujifilm now has its sights set on Europe. The UK has become one of the first countries in the region in which the Fujifilm Apeos series of MFP devices is available decades, having already digitally transformed itself from an analogue photographic film company to a global, multi-sector, digital technology giant. Fujifilm’s Apeos range, like so many Fujifilm products, is designed to support customers on that journey by facilitating the simple and efficient digitisation of assets. This is achieved through a range of features like high speed, duplex scanning, and a Duplex Automatic Document Feeder, which allows the loading of originals as small as business cards. Other such features include automatic orientation of scanned pages to upright position, correction of skewed pages, and removal of blanks. Multiple methods to transfer scanned data are available, including email, SMB, FTP & SFTP and, in addition to this, TIFF and JPEG scanned data can be converted to PDF with searchable OCR enabled. Go to market strategy Fujifilm's go-to-market strategy in Europe puts a heavy emphasis on its channel partners, leveraging local market expertise and networks. The company recognises the value of local expertise and works closely with dealers and distributors, providing the resources and ongoing support they need to confidently deliver 1. Source: IDC WW HCP Tracker, 2022Q4, Share by Company A3 Colour Laser Shipping units, Year: CY2022 2. Apeos is a Fujifilm brand developed by FUJIFILM Business Innovation for its multifunction printers and devices. It has since evolved into an integrated brand for Fujifilm office products, including solutions and services. 3. IBM Security, ‘Cost of a Data Breach Report 2021’ (IBM Corporation, 2021).
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