01732 759725 magazine 07 HYBRID WORKING To make a success of hybrid working, many businesses have had to adapt their existing working environment to accommodate changing work styles and employee preferences. One such is Adwise – Your Digital Brain, a digital marketing agency based in Almelo, Netherlands. Adwise started life as a media buying agency but has since grown into a full-service digital agency offering a variety of marketing services including advertising, publishing, campaign analytics and technology solutions to a growing roster of local and international clients. Prior to the pandemic, Adwise ran its business along traditional lines with most staff working fulltime from the office and with most meetings (internal and with clients) being conducted face-to-face. The global shutdown in March/ April 2020 forced the company to adopt a remote working model before transitioning to a fully hybrid workforce with the emergence of the ‘new normal’. As employees began to return to the office it became clear that months of working from home had changed their working habits and A place of your own expectations to the extent that the existing design and provision of space in Adwise’s HQ was no longer fit for purpose. Because people had become used to conducting virtual meetings with an element of privacy, standard large meeting rooms were quickly overbooked and often under-occupied when in use. In addition, creatives used to having their own space wanted somewhere they could work in peace and quiet without distraction. In his search for a solution Adwise Workspace Manager Jeffrey Oelen came across the Hushoffice range of acoustic office meeting pods. Hush pods are custom-designed, enclosed, sound-proofed spaces that provide the privacy and quiet needed for virtual meetings and focused working. Featuring a builtin desk, comfortable bench and adjustable lighting, they are fully mobile and can be wheeled around an office to where they are needed. Oelen’s next step was to select an all-in-one monitor or display that could be used for virtual meetings and videoconferences without the clutter of a separate camera, microphone and speakers. As he explains, Oelen found just what he was looking for on a visit to the Google office in Brussels. “I saw the Google Meet Series One Desk 27 by Avocor in action and knew I’d found the answer. The Desk 27 has no real competitors and occupies a unique place in the market. It is the perfect size for our pods and offers all the functionality we want. It’s a powerful collaboration tool for virtual meetings, a desktop monitor with touchscreen, a laptop docking station and a digital whiteboard all rolled into one unit – exactly the all-in-one device we were looking for. Also, Google Workspace is our chosen software collaboration platform so adding the hardware was a seamless process with no extra training or orientation required. The units made a real difference from day one and we haven’t looked back.” Adwise acquired four Desk 27s – one for each of its Hush units – and with existing Google Workspace licences in place, the pods have quickly become the ‘go-to’ place for smaller collaboration meetings and distraction-free focused work, freeing up the meeting rooms for larger groups to meet and collaborate. “I’m really pleased with how the Desk 27s have worked out,” says Oelen. “At Adwise, we want our workspace to continue to inspire colleagues and clients as well as excite potential new employees who visit our premises. With the addition of the stylish Hush pods and Google Meet Series One Desk 27 by Avocor, I feel that’s exactly what we’ve achieved.” www.avocor.com Adwise gets creative with the Google Meet Series One Desk 27 by Avocor
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