businessinfomag.uk magazine 16 MOBILE PRINT The new collaboration sees Brother’s range of labelling solutions become fully compatible with Planglow’s LabelLogic Live Brother UK is helping retailers save money through a new partnership with BarcodeGenie that pairs its label printers with the latter’s cloud-based labelling system. This links directly with a retailer’s product file, ensuring store staff always print the right pricing. In a recent survey of 250 SME retailers and 2,000 consumers conducted by Brother, 38% of retailers admitted to mis-labelling prices on products at least once a day, with a further 28% doing so multiple times per week. The main cause of costly pricing errors is illegible handwritten labels (31%), followed by formatting errors on printed labels (29%) and staff applying the wrong pricing by Brother beyond Retail Catering mistake (28%). More than two in five consumers (41%) have saved money – or know of family and friends who have saved money – due to retailers’ pricing blunders, with 5% saving as much as £500 on a mispriced item. The average saving was £38 per item. In an attempt to minimise these losses 74% of retailers surveyed plan to upgrade their label system in the next 12-months. Currently, just 51% use a label printer linked to smart devices. Adam Corcoran, Managing Director at BarcodeGenie, points out that the combination of Brother label printers and BarcodeGenie technology also helps retailers improve visibility and management of pricing processes. He said: “The cloud-based LabelGenie system enables head office to digitally issue labels for use in multiple stores, ensuring campaigns are rolled out effectively and accurately. Reporting tools also help managers to build accountability by understanding what’s being printed across multiple sites with greater visibility. This allows them to maximise revenue opportunities from price changes and sales discounting.” Businesses the world over rely on Brother printers for fast, high quality, reliable office printing. Increasingly, they are also using its devices for applications outside the office, in factories, warehouses, commercial kitchens, hospitality venues, retail outlets and off-site. To meet this demand, the business technology solutions provider is continuing to strengthen and diversify its offering. Here, we highlight recent developments for customers in retail, catering and field work. New partnership with reseller and software provider BarcodeGenie helps reduce costly labelling errors by retailers Brother eases compliance with Natasha’s Law through new partnership with food labelling and plant-based packaging specialist Planglow app, which enables food service users to create, amend, update and print labels with ease. The subscription-based service supports individual cafés, restaurants and delis through to multi-site caterers. Head offices are able to create and roll-out data and templates across their network, without having to monitor for consistency or errors. The platform also allows bespoke food orders to be sent straight from the till to the printer, creating clear, accurate and durable labels for packaging. This helps food service operators to achieve bestpractice compliance following the introduction of new food labelling legislation, Natasha’s Law, which requires clear signposting of any potential allergens in clear and distinct writing on pre-packaged products for direct sale. Aaron Hopkinson, product manager for labelling at Brother UK, said: “The new partnership with Planglow bolsters our support for firms that are adapting to new food safety legislation while taking advantage of the efficiencies that come with technology-enabled labelling.
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