01732 759725 magazine 21 HP claims that its new devices – the first to feature HP Wolf Enterprise Security branding – are its most secure to date is through their use of lockable toners which ensure that every speck of toner is used, maximising MPS providers’ investment in toner supplied at the start of a contract. “The new devices will lock the toners in the machine until they are completely empty, rather than the user removing them as soon as they get a low toner alert, when there could still be 3%, 4%, 5% of toner left. There is no risk of toner running out and the user’s printing being interrupted thanks to a hopper at the back of the machine that allows users to continue printing while they wait for replacement toner,” explained Louch. Flexibility and personalisation Another characteristic of HP’s new machines is the degree to which they can be personalised. One outward sign of this is their availability in a choice of six colours. This is not the first time a printer vendor has tried to move away from monotone black, grey, white or beige boxes, but the changing nature of the office in an era of hybrid work means that MFP buyers may be more receptive to specifying devices that can blend into more decorative spaces. Device functionality can be changed in significant ways too. For example, an MFP’s print speed can be adjusted throughout its lifetime, from 40ppm, say, on day one of a contract to 50, 60 or 70ppm later on, if, for example, a department grows or two workgroups are combined. Next year, HP is introducing yet more flexibility with the HP Flex Build programme. Today, HP MFPs are available in two choices – a standard version and a Flow MFP with a bigger screen and physical keyboard – albeit with some modularity and the ability to specify different paper trays and finishing options. From January, customers will be able to customise machines in more ways, specifying the size of screen they want, the size of document feeder, whether they need a pull-out keyboard, whether they need a hard drive in the device. Security With hackers targeting MFPs and hybrid working increasing organisations’ exposure to risk, the HP LaserJet Managed E800/E700 Series meet the growing requirement for endpoint security. In a Morning Consult Survey for the HPWolf Security Blurred Lines and Blindspots report, 91% of IT decisionmakers (ITDMs) said they believe endpoint security has become as important as network security, with 45% claiming to have seen evidence of compromised printers in their organisation being used as an attack point. HP claims that its new devices – the first to feature HPWolf Enterprise Security branding – are its most secure to date, with industry-leading, multilayer, self-healing security that protects, detects and adapts to new threats. Their 200+ embedded security features include a new HP Memory Shield which protects against unknown zero-day attacks and prevents malware attacks from redirecting the execution flow of a program. This is on top of HPWolf security features that will be familiar to existing users of HP devices, including HP Sure Start BIOS protection and repair; Firmware whitelisting; Runtime intrusion detection, which monitors memory activity to detect and stop attacks in real-time; and Connection Inspector, which checks outgoing communications to stop suspicious requests. Sustainability In addition to hybrid working and security, the HP LaserJet Managed E800/ E700 Series embodies a third of HP’s corporate imperatives – sustainability. HP UK & Ireland Channel Director Neil MacDonald said: “This is really foundational now in terms of how HP operates across the entire broad portfolio we bring to market and how we operate as a business. It is a clear goal for the company to become the most sustainable and just technology company globally.” HP reached its Zero Deforestation goal in 2020 by sourcing paper and paper-based packaging from sustainable or recycled sources; all printing on its devices is now Forest Positive, with HP planting trees to compensate for every page that passes through one of its printers – it planted 1 million trees last year and will plant 1 million more this year, including 40,000 in the UK; and it has recycled 875 million ink and toner cartridges with 84% of recovered material being used in other products and 0% going to landfill. This includes the toner cartridges used in the HP LaserJet Managed E800/ E700 Series, which are made from up to 68% recycled plastic. As mentioned above, higher yield toners combined with lower maintenance requirements and smart sensors reduce the number of engineer visits required, while the toner’s low melt temperature means the EPEAT Gold, Blue Angel and Energy Star-certified devices consume 10-21% less energy when printing and can come out of sleep more quickly. For customers that want to go even further and neutralise any carbon emissions associated with their use of HP printers, HP offers a complete carbon offsetting service. People still want to print, but there is no doubt that the world of work is changing. HP’s new flagship devices marry the need to print with the qualities that are prized most highly in the evolving workplace – efficiency, agility, security and sustainability. www.hp.com OFFICE PRINT HP Laserjet Managed E800/E700 Series ISSUE 152
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