BULLETIN businessinfomag.uk magazine 08 MOBILEWORKING I’M ON THE TUBE! Three and EE customers can look forward to uninterrupted mobile use across the London Underground network after the two mobile operators became the first to partner with BAI Communications (BAI) in the delivery of 4G and 5G-ready connectivity on the London Underground. In June 2020, Transport for London (TfL) awarded BAI a 20year concession to provide mobile coverage in ticket halls, platforms and tunnels across the entire Underground network. Billy D’Arcy, CEO of BAI Communications UK, said: “We’re pleased to welcome Three and EE as our launch partners and the first operators who will be transforming customer experience on the London Underground by enabling them to access seamless, 5G-ready connectivity.” The first stations (on the new Elizabeth Line) are due to be connected this year, with all stations and tunnels scheduled to have uninterrupted mobile coverage by the end of 2024. https://tfl.gov.uk MARKETING THE SECRETS OF SUCCESSFUL EMAIL PROSPECTING Sopro has revealed the dos and don’ts of effective email prospecting in a new report based on billions of data points from 25 million emails sent over the last five years. The State of Prospecting 2022 identifies various factors that contribute to successful prospecting, including how and when to send messages and which targets generate the best response. Examples of the former are: n Perfect email length: 150 words n Best time for email opening: Friday at 8am n Best time to send: Midday on Wednesday and 11am on Thursday deliver the highest Lead Rates (new connections that convert into revenue) n Optimal response time: Monday at 11am n Number of times to contact a prospect: The third email in a prospecting sequence gets the most responses Examples of the latter are: n Best open rates: Any job title that includes ‘founder’ n Best industry open rate: Media Production, with a 45.9% open rate n Best responding role: Payroll Managers, replying to 39% of sales emails n Best responding industry: Government Administration, replying to 30.2% of email To download a copy of the report, The State of Prospecting 2022, visit: https://sopro. io/results/the-state-of-prospecting/ whitepaper/ COMPUTING BEWARE SLOW START-UP TIMES A computer that takes longer than five minutes to start will produce at least 450 tons of CO2 emissions per year, the equivalent of 50,636 gallons of petrol! This is one of several thought-provoking statistics in Quantifying e-Waste in Corporate IT from Digital Employee Experience (DEX) management software provider Nexthink. Based on data collected from 3.5 million anonymised devices, the report highlights simple steps businesses can take to reduce the environmental impact of corporate IT, such as: 1 Don’t automatically refresh every device. Nexthink’s research shows that 20% of devices that are replaced still perform perfectly well and don’t need to be changed. Of the 80% of machines that do have a low performance score, only 2% are unsalvageable; the remaining 98% are fixable with a simple RAM upgrade or by optimising startup performance. 2 Reduce computer start-up times by checking the applications installed and upgrading old devices. 3 Educate employees on green computing habits and create two-way communication between the IT team and employees. Nexthink says that, collectively, gaming, personal communication and media streaming apps generate 33 tons of CO2 emissions per year, which it would take 300 trees a full year to absorb. IT leaders have the potential to cut CO2 emissions by a minimum of 695 Kgs every week simply by educating workers about smart computing habits and by eliminating applications that are heavy emitters. www.nexthink.com BULLETIN PROCUREMENT BIDDING FOR BUSINESS Public sector procurement contract expert OPPORTUNI is doing its bit to support the levelling up agenda by adding a bid-writing service to its suite of software-as-a-service products designed to help SMEs find, compete for and win public sector contracts. BidNow has an annual membership fee of £3,500 for unlimited, no win-no fee bid-finding and bid writing from hundreds of qualified bid writers. This compares to an average submission cost of £2,800 for just one bid. TimWard, co-founder and CEO of OPPORTUNI, believes the service’s win-fee model removes one of the big obstacles stopping SMEs from competing for public sector tenders. “BidNow significantly reduces the element of risk for SMEs as they are effectively employing the best in the business, without any overheads,” he said. www.bidnow.co.uk WORKPLACE MEET AND EAT Costa Coffee is installing bookable pods in select branches where customers can work and conduct video meetings in peace and quiet while they enjoy a café latte. Sound-proofed Framery Pods from My Work Booth come with a stool, table, light, power socket, charging points for mobile devices and constant fresh filtered air. They can be booked and paid for via the MyWork Booth app and accessed with an emailed QR code. The first four Costa Coffee branches with Framery Pods are located in Media City Salford and Portland Street in Manchester and Broadgate and Tooley Street in London. Additional sites will be added in March/ April 2022. www.myworkbooth.co.uk Three simple fixes IT can make to prevent their businesses from wasting millions and polluting the environment. Quantifying e-Waste in Corporate IT Nexthink Insights What every sales and marketing team should know. A no-nonsense guide to successful outbound marketing, based on data, trends and case studies from the leading prospecting experts, Sopro. The State of Prospecting 2022 TimWard
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