BULLETIN businessinfomag.uk magazine 08 WORKPLACE HULL IS OTHER PEOPLE Summit Media has become the first occupant of a new Centre for Digital Innovation (C4DI) tech hub in the heart of Hull’s thriving Fruit Market creative community. The digital retail marketing agency has taken 3,000 sq ft of office space on the first floor of a £3.75m three-storey building onWykeland Group’s @TheDock tech campus to provide a lively work and social environment for its 60-strong team and to attract local talent. The new Centre for Digital Innovation builds on the success of the neighbouring C4DI, which, since opening in 2015, has become a focal point for Hull’s burgeoning community of digital businesses and a base for 200 start-up and scale-up tech firms. The new C4DI building is expected to generate 250 highly skilled tech jobs. Summit uses performance-driven digital marketing techniques to boost the online sales of major clients including clothing and homewares company Joules, multinational retailer Ann Summers, mobile network provider Three, online marketplace OnBuy and jewellers H. Samuel and Ernest Jones. Summit was previously based in Willerby, west of Hull, but following the pandemic lockdowns, decided to relocate to Hull’s city centre tech quarter. The company’s 60-strong team now operate a hybrid system, with a combination of office days and working from home. The business also has a small team located in the Soho offices of parent company TCC Global, a worldwide retail marketing company. Summit Media Managing Director Martin Corcoran said: “Hull’s growing tech quarter is the natural place for us to be. Relocating into Hull gives us further opportunities to build on our fantastic relationship with the University of Hull, as we recruit lots of graduates; it moves us closer to where many of our staff live; and it makes us even more attractive as an employer.” John Gouldthorp, Asset Manager of Hull-basedWykeland, said: “C4DI offers the perfect post-pandemic working environment, offering high-quality, spacious and open plan offices within a vibrant urban village where workers can make the most of their time away from work, with so many places to eat, drink, shop and relax on the doorstep.” www.summit.co.uk/about-us TECHNOLOGY NFT NAMEDWORD OF THE YEAR The Collins Dictionary Word of the Year 2021 is an anagram – NFT, standing for ‘non-fungible token’, which Collins defines as ‘a unique digital certificate, registered in a blockchain, that is used to record ownership of an asset such as an artwork or a collectible’. NFT became a buzzword in March, when the rights to digital artist Beeple’s collage EVERYDAYS: THE FIRST 5000 DAYS were sold at Christie’s for $69 million. According to GlobalData’s Social Media Analytics tool, mentions of the hashtag #nft increased by 3,566% between January and October this year. NFT beat other technology-related terms on Collins Dictionary’s long-list, such as crypto (cryptocurrency) and metaverse, as well as terminology linked to the pandemic, like hybrid working, pingdemic and doublevaxxed. Other contenders for the Collins Dictionary Word of the Year 2021 were climate anxiety, cheugy, neopronoun and Regencycore. Seven of the 10 long-listed words are new to CollinsDictionary.com. Find definitions for all at https://www.collinsdictionary.com/woty BULLETIN Members of the Summit Media team outside their new home in the second Centre for Digital Innovation (C4DI) building in Hull’s regenerated Fruit Market area. Picture: Neil Holmes Photography LIGHTING ORB AND SPECTACLE An interactive audio-visual light display by Squidsoup is one of the highlights of Greenwich Peninsula’s ‘Christmas Less Ordinary’ festivities. Consisting of 500 individually suspended orbs,Wave combines sound and light to create a series of emotive, immersive environments. Each orb is an autonomous sensate unit consisting of LED lights, a speaker and microcomputer with movement sensor and wireless connectivity. Together, the 500 points of light and 500 voices, interconnected and choreographed using Internet of Things technology, create an interactive walkway at the entrance to Design District on the Peninsula, the area’s new permanent home for the creative industries. https://www.visitgreenwich.org.uk/ whats-on/wave-p1540131 WORKPLACE IWG TO CREATE NEWWORKSPACES Commuters in North London will have more opportunities to work closer to home, following the opening of five new IWG centres across Enfield, Barnet and Hertfordshire over the next four years. A new franchise agreement with the Ashley Group is part of IWG’s plan to create 800 to 1,200 new workspace locations in suburbs, towns and villages across the UK by 2030. IWG, owner of the Regus and Spaces brands, claims that hybrid working could provide suburbs with up to £171 million in extra spending by new office workers and the creation of more than 4,000 jobs. In a recent IWG survey, 77% of employees cited being closer to home as a key priority when moving job; 49% of businesses said they were considering moving closer to where their workers lived. https://franchise.iwgplc.com/en-gb/ discovery-days
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