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are being overworked or under-used, so
that businesses can make better use of
their equipment and minimise servicing
and repair bills; it can help identify bad
printing habits, such as unnecessary
colour printing; and it advises when
printer supplies are running low, so
customers can order supplies as and
when they are needed, avoiding printer
downtime and simplifying supplies
management.
Sonar is available from £10 per
month but will be offered free of charge
for three months with no obligation to
continue when you register before 31st
March 2017.
Print specialist
An expanded product range and business-
friendly options like a 30-day business
account are not CartridgeWorld’s only
strengths. Just as important, and central
to its appeal, is the knowledge and
experience of its franchisees and store
managers.
Unlike PCWorld, Staples and other
competitors, CartridgeWorld is a print
specialist – that’s all it does. This, and the
fact that the average length of service for
a franchisee or store manager is 11 years,
mean that customers can be confident
of speaking to someone with in-depth
understanding of printers, supplies and
Our franchisees
and store
managers can
make their
own decisions
about the deals
they do with
businesses
the needs of business customers.
“They’re experts on actually
understanding how printers and
consumables work and they can offer a
lot more insight and a lot more support
for customers,” said Callow.
He adds that because stores are
independent franchises, they have more
freedom to negotiate with customers.
“Our franchisees and store managers
can make their own decisions about
the deals they do with businesses. If a
business walks in and says ‘I’ve got five
printers and we print 20,000 pages a
month. If you give me a printer for free,
I’ll promise to buy all of my toner from
you’, they could negotiate a deal.We’re
very, very flexible and open to deals – if
the customer is saving money and we
can cover our bases then what’s to lose,”
he said.
Paul Callow has achieved an enormous
amount since taking the reins, helping to
revitalise the CartridgeWorld brand in
the UK and address the changing needs
of consumers and business customers.
And this is just the start. In 2017, he plans
to introduce additional products and
services, making CartridgeWorld even
more attractive as a business supplier.
