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37
magazine
At the heart of
Epson’s drive
for growth
in European
business is
the WorkForce
Pro RIPS.
Advertorial
Epson, a global innovation leader
in printing, visual communications,
manufacturing and quality of life
solutions for the office, home,
commerce and industry, has
announced that it will invest
€
50
million in Europe over the next two
years to drive its growth in the region.
Reinforcing Epson’s commitment to
Europe and the region’s importance in
the company’s ongoing strategic shift
from consumer to business markets,
Senior Vice President of Epson Europe
Rob Clark said that the new investment
will focus on infrastructure, information
technology and marketing, and that
the company will increase its regional
workforce by 10%.
“Global investments in key regions
such as Europe, the Middle East and
Africa will continue to be necessary to
enable the company to sustain growth
in business markets over the medium to
long-term,” explained Clark. “Particular
emphasis in this round of investment will
be placed on enhancing our competitive
participation in Germany, Spain and the
United Kingdom, including the opening
of new offices in Berlin, Munich, Lisbon
and Madrid.”
At the heart of Epson’s drive for
growth in European business is the
WorkForce Pro RIPS, a series of business
inkjet printers that make use of a
Replaceable Ink Pack System (RIPS). The
pack contains enough ink to print up
to 75,000 pages, meaning businesses
can print continuously for an average of
three years without needing to change
consumables. The range is designed for
workgroups, but are available as part of
Epson backs
European Growth Plan
with
€
50 million investment
n
Strategic shift from consumer to business inkjet printers continues
n
Investment will strengthen European sales capabilities and increase
workforce by 10%
n
Company chasing
€
38 billion* European market for business inkjet
printers
a managed print service plan. This means
they offer businesses the predictable cost
of printing associated with a centralised
print model, but with the user and
productivity benefits of a distributed
printer fleet model.
WorkForce Pro RIPS significantly
lowers the environmental burden
of logistics and recycling of toners,
photoconductors, drums and packaging
often associated with competitive
laser printers. This can help companies
meet their environmental targets
and eliminates the need to manage
complicated collection and recycling
programmes. Furthermore, the printers
deliver up to 80% lower energy
consumption offering businesses a more
environmentally friendly option than
traditional laser models.
Industry research firm IDC has
reported that business inkjet printing
represents a
€
38 billion* market
opportunity in Europe, and that 1 in
4 printers (2.2 million units) sold into
office environments in 2014 were based
on business inkjet technology.
According to Clark, the selection
and deployment of new generations of
high speed, energy-efficient business
inkjet printers looks set to increase in
Europe over the next five to ten years,
particularly in large corporations and
across sectors such as retail, healthcare,
education and public administration.
“Business inkjet printing is the big
growth opportunity for Epson in Europe,”
said Clark. “Building on the multi-million
euro business we have already built, this
new investment will help us to get even
closer to our customers and strengthen
our relationships with channel partners.’
Earlier this year, Epson announced its
UK distribution channel for its WorkForce
Pro RIPS (Replaceable Ink Pack System)
range of business inkjet printers. RIPS is
available from a network of twenty six
carefully selected managed print service
providers throughout the UK. These
include ASL, Bytek Ltd, Contrac, Sapphire
Print Solutions and Scan DB.
Each partner will be well-supported
by Epson with full access to service
training and spare parts. Mark Allen,
reseller product manager, Business
Imaging at Epson UK, says: “We have
spent some time making absolutely
sure we have just the right mix
of partners. They are all well
established in the managed
print industry and combine a
blend of product knowledge,
market experience, sales
support and training to
ensure that our customers
receive the very best levels of
service possible.”
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