Basic HTML Version
08
magazine
www.binfo.co.uk
AVG Technologies has published the ‘
The Common Sense Guide toWorking on the
Move
’ with the following Top 10 Tips:
Count the items you take out of your bag when travelling – and count them as you
put them back in.
Think about where you are sitting and whether anyone can look at your screen.
Beware of ‘free’Wi-Fi, unless branded by the business you’re currently patronising.
If you don’t know where your connection comes from, then you don’t know what
you are connecting to.
Shut down Bluetooth in public to guard against Bluejacking or Bluesnarfing.
If you have to use a public (or kiosk) computer, then make sure you never
access your online banking details, make electronic purchases or enter ANY
personally identifiable information.
Enable filters and other onboard protection barriers for Internet-connected
smartphones.
Don’t ask a stranger to ‘look after’ your laptop while you use the
restroom or go to the counter in a web café.
Use password protection on your laptops and smartphones.
Make a note of your mobile operator’s emergency phone line so you
can call them to have your phone immobilised in the event of a loss.
Most important of all, make sure that you have a fully updated anti-
virus suite installed and fully operational on your PC at all times.
The Common Sense Guide toWorking on the Move
can be downloaded
from the AVG Business Resource Center:
www.avg.com/ww-en/business-guides
Social media marketing
made easy
The growing importance of social media
marketing has encouraged US marketing
experts Constant Contact to open a new UK
office and launch a new social media tool,
Social Campaigns. Joining Email Marketing,
Event Marketing and Online Survey in Constant
Contact’s suite of online tools, Social Campaigns
allows users to create landing pages on Facebook
for ‘Liked-gated’ campaigns and offers, such as
vouchers, weekly specials, product showcases,
videos and more. Users can publish and promote
campaigns to their Facebook fans, Twitter
followers, LinkedIn connections; email subscribers
from within the Constant Contact platform; and
measure the effectiveness of campaigns using
reports covering fan growth, email list growth,
visits, clicks, downloads and participant sharing.
www.constantcontact.co.uk
The harsh economic climate means that
businesses will be tempering their aspirations
with the realities of doing business in 2012,
Cisco warns in its TechWatch 2012 report.
Cisco’s analysis shows that while IT decision-
makers want to deploy technologies that can
drive their business forward, including Cloud
(rated number one) and mobile device support/
remote access (rated number three), IT budgets
in 2012 will mainly be focused on maintaining
existing technologies, with just £1 in every £5
being spent on new technologies.
Cost-cutting is a focus for 66% of
organisations, with only 42% focusing on
improving company performance.
Ian Foddering, Cisco UK CTO, said: “2012 has
the potential to be the Year of the Technology
Leader, when trailblazing companies realise the
potential of tools such as cloud and mobile
connectivity to revolutionise their industries.
Those technology innovators who are not
daunted by the economic uncertainty of
the current climate and are willing to invest
in technology ahead of the curve can take
advantage of the ‘gear change’ the industry is
experiencing in remote and service-based IT.”
Even so, doubts about new technologies
persist: 60% think that technology enabling
greater user collaboration presents new security
risks; 37% think that the use of social networks
within organisation is bad for productivity; and
56% think the responsibility of IT is to control
end user behaviour to reduce security risks.
www.cisco.com
Top 10 Tips for MobileWorking
Businesses fear that collaboration technologies
like Cisco Jabber present security risks.
Regus is expanding its range of alternative workplaces to meet the needs of
mobile workers (see page 41 for more details).
Just one pound in five to be spent on new technology
Unsung hero
Could the flip-chart be the most under-rated
item of office equipment? Matthias Poehm
certainly thinks so. Promoting his new book,
The PowerPoint Fallacy
, the founding member
of the Anti-PowerPoint
Party (APPP) said: “There
are many tricks to giving
a great presentation. One
simple remedy is to replace
PowerPoint by a flip-chart.
Research by the APPP has
shown that in 95% of
cases, the result is that
people are more eager
to follow.” APPP’s survey
of almost 1,000 people
found that British
business people ‘zone
out’ of meetings after
just 17 minutes.
www.anti-powerpoint-party.com
An unsung
hero: the
Nobo
flipchart
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