technologyreseller.co.uk 25 SOFTWARE eclectic UK-sourced furniture and artworks. In addition to open plan working areas, there is a choice of 50 rooms for meetings, collaboration, privacy and relaxation. These include a living room; a conferencing room; a dark room full of screens (when Technology Reseller visited, it was hosting a hackathon); a ‘walk and talk’ room with a treadmill workstation; a relaxation room with massage chairs; individual work rooms with sit-stand desks; and drop-in work pods. All spaces are bookable, bar the pods. Shared spaces include a restaurant; an Italian bar, where company-wide drinks are held every Thursday; roof terraces; and town hall areas where the whole company can gather. In addition to UK&I personnel, the London office accommodates around 50% of Monday’s EMEA leadership team, as well as its regional go-to-market, AI, HR, legal and R&D teams. The latter are likely to be particularly busy in the coming months as they continue to advance the company’s product roadmap. “We launched Monday Service in Q1 of this year, so strengthening Monday Service is important,” says Berlin. “We will continue to grow Dev and CRM and are regularly adding more features to those solutions. We are also, very importantly, strengthening Work Management, the core of our solution, with our new project portfolio management feature. This was demanded by our customers and is essential for that journey upmarket. The next step is really continuing what we are already doing and integrating AI into more features within CRM, Dev and Service.” Partners and end users can find out more about these developments at Elevate 2025, taking place at ExCeL, London on October 22-23. www.monday.com attended Monday’s Partner Summit in London). Here in the UK, we work hand-inhand with partners on some big accounts, but with smaller organisations it could be that the partner takes care of the customer relationship, the sales relationship and also post-sales services, in which they are becoming more and more involved.” Monday has around eight or nine partners in the UK and while it is interested in recruiting more its main priority, says Berlin, is to work with partners that are committed to its platform. This is partly to ensure customers are well looked after and partly to support partners that have invested in the relationship. “Across EMEA we have partners that have made the conscious decision to work exclusively with Monday, and we don’t want to expose them to too many competitors. In the UK, we also have partners for which Monday is major business – partners that are doing a lot of professional services and development for specific UK needs.” EMEA expansion The opening of the new UK office, which also looks after the Nordics and serves as Monday’s EMEA HQ, coincides with the establishment of hubs in Munich, for the DACH region, and in Paris, building on the company’s existing presence in almost every country in the region, either directly or through channel partners. Of these three hubs, London is much the largest – the headcounts in Paris and Munich are 25 and 20 respectively, albeit with the intention to double their size in the next 12 months – and, in the words of Berlin, London’s “the playbook of how we are going to scale Monday’s offices in France and Germany”. On that basis, Monday staff in those countries have much to look forward to because the company’s in-house design team has gone to great lengths to make the London workplace (at least the two floors already occupied) an attractive destination for clients and, more importantly, for employees – not just to aid recruitment and retention in the competitive tech talent market but also to support its hybrid working policy. This prioritises in-office collaboration, with a mandatory three days per week in the office (the same three days for all team members). In practice, most employees come in four days a week, and with free food and drink and an abundance of spaces offering the peace and quiet needed for concentrated work, it is easy to see why. The offices are spacious with a youthful, somewhat retro décor and around whether people will embrace it. With Monday, it doesn’t matter if you’re using Service or Work Management, the feeling is the same. And because they are built with the same technology, there are significant cost and time savings in terms of the learning curve and enablement.” Monday is supporting its move into the enterprise space with technological enhancements, such as last year’s introduction of a Portfolio Management Solution, giving managers a unified view of an organisation’s projects, resource management and goal alignment, and by embedding AI throughout its products to enhance automation and provide greater insight, for example, flagging up signs that a deadline might be missed. In this context, Berlin mentions February’s introduction of Monday Service. “The service product is clearly something that suits the enterprise segment because HR, ticketing, IT and so on is a requirement for a certain size of organisation. That, too, is strengthening this movement up market.” Channel opportunities Clearly, Monday’s adoption of a more consultative sales approach increases opportunities for channel partners which, through the strength of their customer relationships and, in many cases, specific industry sector expertise, are well placed to help organisations with their digital transformation. “In the beginning, we worked more with classic reseller partners, but the business model is now slowly but surely evolving to services and the whole customer journey. With 245,000 customers, there is no way we can properly follow all of them, so we need partners, particularly in countries where we don’t have teams (in February around 600 people from 50 countries
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