01732 759725 DISTRIBUTOR NEWS 04 e92plus and ThreatLocker aiming to make Zero Trust more affordable In a new partnership between the two companies, cybersecurity VAD e92plus has added Threatlocker’s Zero Trust endpoint protection solutions to its product portfolio in the UK, Ireland and Benelux. Unlike traditional cybersecurity solutions that rely on detecting and responding to known threats, ThreatLocker’s ‘deny-by-default’ approach, built on Zero Trust principles, proactively prevents unauthorised applications and processes from executing. ‘Application allowlisting’ ensures only approved software can run on protected systems, significantly reducing the attack surface and mitigating risks associated with malware and ransomware. Mukesh Gupta, CEO of e92plus, says that While Zero Trust has seen significant growth as a way for IT teams to move away from traditional defences, such a big change does come with costs and complexities that to date have largely limited it to enterprises, adding that ThreatLocker has the potential to make it affordable for businesses of all sizes. He said: “The Zero Trust concept has proven popular with large enterprises, but historically has been too complex for many organisations to embrace at scale and velocity. We’re very excited to be partnering with ThreatLocker as their unique disruptive approach presents a huge opportunity for our channel community and enables them to differentiate themselves from competitors offering legacy solutions.” At Zero Trust World, ThreatLocker expanded its offering to encompass threat intelligence, patch management and protection for Microsoft 365 alongside its existing endpoint, EDR and MDR solutions, making it easier for partners to further consolidate their technology stack. www.e92plus.com … Faster financing decisions promised by TD SYNNEX TD SYNNEX is making it easier for partners to offer flexible payment options across all deal sizes by bringing all its financial services together under its TD SYNNEX Capital financing arm. This includes the initiative formerly known as Tech-as-a-Service (TAAS), which allows partners to offer any combination of hardware, software and services – including those provided by the partner itself – as part of a single contract. Finance solutions start from £1,000, with flexible terms (12 to 60 months), monthly, quarterly or annual payment options and no upper limit on contract values. Transactions under £250,000 can be handled automatically through TD SYNNEX’s InTouch e-commerce platform. For larger or more complex deals, TD SYNNEX’s team of experts is available to provide guidance and structure bespoke financing solutions. The distributor says that financing of all leases and subscriptions by TD SYNNEX Capital will result in faster approvals, fewer rejections and the seamless ordering, shipping and funding of IT solutions as continued... European IT distribution ready to rebound Global market intelligence firm CONTEXT is forecasting a resurgence in European IT distribution sales, with yearon-year growth of 3.6% in 2025, following two years of stagnation and decline. CONTEXT Research Director Anthony Frot said: “After a tough period, the European IT distribution market is regaining strength. The PC refresh cycle, AI-led infrastructure demand and a more stable macroeconomic environment are setting the stage for sustainable growth. While challenges persist, the signs for 2025 are encouraging.” The Q1 2025 CONTEXT Forecasting Report predicts recovery across the IT distribution sector, with growth expected to accelerate in the latter half of the year, fuelled by four key growth drivers: 1 PC Refresh Cycle Acceleration – The end of Windows 10 support is expected to drive corporate and consumer upgrades, particularly in mobile PCs. Mobile computing unit sales are forecast to grow 2.1% YoY in Q1 2025 and 4.7% over the full year, with most growth occurring in H2 2025. Desktop sales are predicted to rise by 4% YoY in Q1 and 5.1% for the year, while revenue is set to grow 5.8% YoY. 2 AI Investment Surge – Increased spending on AI-ready servers and storage solutions is fuelling on-premises infrastructure growth. 3 Public Sector Stimulus – Government-led digital transformation initiatives, such as Spain’s Digital Kit program, will boost distribution revenues. 4 Resilient Software & Services Growth – Strong software sales continue to outperform expectations, reinforcing distributors’ critical role in the supply chain. Frot added: “The second half of 2025 is likely to be stronger as businesses resume infrastructure investments and governments push digital adoption. However, the market remains sensitive to political and economic volatility.” These include geopolitical uncertainties in Europe, potential trade conflicts and fluctuating exchange rates. https://www.contextworld.com/g/forecasting Anthony Frot Elevate Wholesale launches Women in Channel community Elevate Wholesale, a provider of secure, intelligent connectivity and managed network services to hundreds of channel partners across the UK, will be formally launching a new Women in Channel community on June 19 at Balfour Winery in Kent. Women in Channel has been set up to provide a community where women in the channel can share experiences, mentor, support and generate business opportunities. Teigan Kemp, Partner Account Manager at Elevate Wholesale, said: “We know that there are certain trials and tribulations that come with working in such a traditionally male-dominated sector. And we also know that, together, we can move our industry forward in a way that gives more women more opportunities to succeed.” According to the National Foundation for Educational Research (NFER), women make up less than one fifth of the nation’s telecoms workforce. Emmeline Spann, Partner Account Manager at Elevate Wholesale, added: “I’ve spent nearly nine years working in a predominantly male industry, and I’m very proud of the impact I’ve made. Women make our channel offer and our wider business a success every day, and seeing this first hand has made me very passionate about proactively ensuring women who want to work in telecoms, and in the channel specifically, get the resources they need.” elevate.uk/wholesale Mukesh Gupta
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