32 01732 759725 demand for AI continues to rise, HP aims to remain at the forefront, empowering businesses to unlock the full potential of AI technologies. Enhancing Productivity and Partner Experience HP is continuously expanding its suite of AI-powered tools, including chatbots, to create positive experiences for partners. To further improve efficiency and streamline business processes, HP has outlined a two-year roadmap aimed at transforming the HP Partner Portal into a more comprehensive digital platform that leverages AI technologies. As part of this initiative, HP plans to launch a Partner AI Assistant to facilitate faster digital interactions, simplify onboarding, personalise user experiences and provide real-time support, amongst other benefits. HP Amplify Impact Surpasses Participation Goals and Doubles Sustainable Sales Since 1939, HP has been committed to driving meaningful Sustainable Impact. In 2021, the company launched HP Amplify Impact, the IT industry’s first sustainability program for channel partners, and this has now exceeded its goal of enrolling 50% of Amplify partners by 2025. As sustainability becomes a key factor in evolving customer requirements, HP is equipping partners to meet legislative and customer demands. The HP Amplify Impact program, for example, offers best-in-class assessments, resources and training to support partners on their sustainability journey. Participating partners have seen a 70% improvement in their win rate, leading to a 200% increase in sustainable sales year on year. With partner capabilities expanding, HP has shifted the program’s focus from helping partners develop sustainability plans to addressing customer needs and enhancing business growth with a positive environmental impact. This strategic shift aims to further empower partners to thrive in a competitive market while maintaining a commitment to sustainability. www.hp.com work by enhancing partner experiences and fostering positive customer outcomes, powered by the strength of HP’s AI-enabled portfolio of products and solutions. To create new opportunities for HP Amplify partners to grow and stay ahead of evolving market needs, HP has introduced the Amplify SuperPower Booster, an enhancement to the compensation structure of the HP Amplify partner program. This initiative rewards commercial, distribution and retail partners for selling across the HP portfolio. In 2023, HP introduced the More for More benefit, a rate multiplier that boosts sales and compensation for qualified partners. HP is now expanding the initiative to bring the entire portfolio of HP products and solutions under the structure. This new initiative will launch on May 1 for commercial partners, with a rollout for retail and distribution partners later in the year. For partners with specialised businesses, HP will continue to reward the unique value and capabilities their expertise brings to the market. Expansion of HP Amplify AI Program Drives AI Adoption and Upskilling HP’s second big channel announcement was the expansion of the HP Amplify AI program with new customer use cases, instant access to AI experts and personalised AI pathways and training modules, including the HP NVIDIA Technical Sales Strategy AI Workstation MasterClass for advanced AI knowledge. In addition, HP has introduced a new tailored and condensed training path for partner executives, covering various AIfocused topics and featuring short video use cases that highlight the tangible business benefits of AI. These concise and practical resources enable executives to make informed decisions and facilitate discussions with customers to drive positive outcomes. Through collaboration with Alliance Partners and the comprehensive education opportunities offered, HP reaffirms its commitment to lead in AI innovation and partner enablement, delivering effective solutions to customers worldwide. As the HP Inc. is enhancing its global Amplify partner program, which rewards partners based on three pillars – performance, collaboration and capabilities – with new benefits to help partners navigate the evolving demands of the future of work, while also providing a smarter, more connected experience and a new focus for the HP Amplify Impact sustainability programme. Changes include: the Amplify SuperPower Booster, an upgraded compensation structure that rewards portfolio-wide HP sales and supports flexible technology solutions; New resources and use cases in the Amplify AI program to help partners accelerate AI adoption; and A refocusing of the HP Amplify Impact sustainability programme to address the needs of customers and not just partners. “In today’s fast-changing technology landscape, HP’s commitment to empowering our partners for success in the future of work is more important than ever,” said Neil MacDonald, UK and Ireland Channel Director at HP. “AI-powered solutions are transforming productivity, enabling more fulfilling work experiences, helping customers solve challenges with greater efficiency, creativity and impact.” HP Partner Program Evolves for Long-Term Growth HP is dedicated to shaping the future of HP announces new partner compensation booster and expanded Amplify AI program at global HP Amplify Conference HP turbocharges partner growth to drive the Future of Work CHANNEL
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