COVER STORY theme of Adapt to Thrive: Navigating the New Era of Converged Communications. “I’m always humbled by the number of partners who attend – normally we get about 100 to 120. This year the theme is really focused on the converged communications market and how we can help our partners make more money and reduce their costs. We’ll be hearing from external speakers, especially around how to monetise AI and increase partners’ capability with services, and we’ll be hearing from our vendors such as HP Poly and Zoom. And there will be lots of round tables, so lots more opportunities for discussion and debate.” At a time of such rapid change in technology and the prospect of AI creating yet more disruption and opportunities, this is surely something everyone could benefit from. For more information on Nuvias UC, please visit www.nuvias-uc.com And when you standardise on a solution like HP Poly, you get the same experience all the way through from end to end.” Sharing knowledge Aside from its choice of vendor partners, Nuvias UC is helping partners maximise market opportunities and get to revenue faster by continuing to invest in and expand its services capability and by supporting knowledge-sharing and partnerships within its reseller community. “One thing that’s been really successful for us in the last 12 months are our Round Table events where we get 10 or 12 partners together in a room to talk about market trends, opportunities and challenges around a particular theme, be it contact centre or Return to Office. The feedback from partners who have participated has been fantastic, not only because of the knowledge they have gained but also because of the opportunities it creates to work together. Each time we’ve done a roundtable, people have asked us to arrange more, so we will be doing many more this year,” says Chimoindes. In addition, on May 20 at Park Plaza, Victoria in London, Nuvias UC will be holding its annual TechTalks event on the in the convergence of its four areas of specialisation – telephony, video, UCaaS and CCaaS. “As those solutions come together, there’s an opportunity for our reseller partners to be providers of that converged service. For example, we’ve seen some really smart partners in the video collaboration space now invest in telephony resources because they understand that having that capability allows them to start to capitalise more on that converged communications opportunity. But to capitalise on that you need a lot of knowledge across those four distinct areas,” explains Chimoindes. The third trend is Return to Office, with office attendance continuing to rise as employers encourage staff to spend more time in their workplace. According to research by Centre for Cities, in June 2024 the average central London worker spent 2.7 days, more than half the working week, in the office, up from 2.2 days in April 2023. “The opportunity for resellers is to make sure that as companies do return to office, they have the right collaboration tools in place. That doesn’t just mean making sure they’ve got the right video technologies in their meeting rooms; it’s also about making sure they’ve got the right platforms in place, be that Zoom or Teams, and that they’re using them in the most effective way. That, of course, presents opportunities for our partners.” Chimoindes adds that while enterprise/ corporate and public sector spend has been constrained in the last 12 to 18 months, SMBs are continuing to invest in collaboration and converged communication solutions. The contact centre-as-a-service market is growing at around 15% as solutions have moved to the cloud and become more affordable for smaller businesses and SMBs are continuing to invest in video technology for meeting rooms of 10-30 people. In this context, Chimoindes highlights the strengths of the growing HP Poly portfolio. “What’s really exciting about HP Poly is that no matter whether you are doing personal conferencing or equipping small rooms or medium rooms or doing an installation for a large auditorium, HP Poly has solutions throughout that stack. technologyreseller.co.uk 19 To register for TechTalks 2025, please visit https://nuvias-uc.com/landing_pages/ techtalks-2025-registration-page/
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