technologyreseller.co.uk 15 as businesses recognise the need to have comprehensive plans in place to avoid consequential loss of business data, and to be able to recover from any disaster fast. If these plans aren’t in place, this could be critical for businesses. Cybersecurity protection that incorporates artificial intelligence and machine learning into backup solutions are also becoming more prominent. These technologies are revolutionising data management through features like automated data cleaning and noise reduction, and algorithms that highlight and resolve dataset issues, all of which allow for an increased focus on data protection and backup. Finally, while SMEs often lack the resource to manage in-house data backup, more of these organisations are looking towards managed service providers to support these demands – providing further opportunities for The Channel. PXC offers modern cybersecurity solutions to support modern businesses because we understand that as business operations become increasingly digital, you need solutions that are flexible, scalable, and resilient to support. That’s why we offer F-Secure – a cloud‑based cybersecurity solution that offers complete security, privacy and identity protection. For all the protection your consumer and small-business customers need in a single application–with complete security, scam, privacy and identity protection in a modular offering. www.pxc.co.uk on business’ cloud environments. As data and workloads have moved to the cloud, attacks have followed, with many criminals becoming specialists in this area. Part of the problem is the assumption from cloud users that hyperscalers have security built into their services, which is often not the case. Customers need to view cloud as an extension of their IT estate and make the access and security of a cloud resource equal to any other asset in their organisation. The modern day measures helping to protect against cyberthreats For resellers looking to support today’s businesses to protect against cybercrime and the fallout it causes, it’s imperative to stay one step ahead by offering the most forward-thinking security solutions. We believe a key part of this lies in offering cloud-based cybersecurity because, as business operations get increasingly digital, cloud solutions need to be more and more resilient. The rise in hybrid cloud backup offerings, which combine on-premises and cloud-based storage, offers organisations a balance between data security and cost-effectiveness. With data stored using a combination of both products, businesses can capitalise on the benefits of each storage type – while ensuring key data accessibility and recovery in the event of a breach – reducing risk for today’s businesses investing in these solutions. Disaster Recovery as a Service (DRaaS) is also becoming increasingly important Over the past decade data has become the gold bullion for businesses, who are increasingly realising just how important it is to protect – particularly in an age of sophisticated cybercriminals. With concerns around data breaches and regulatory compliance growing day-byday, having effective backup and continuity measures in place is crucial for businesses wanting to avoid service disruptions – which have the potential to impact both reputation and cashflow. From phishing emails and fake websites to AI used to impersonate voices and images, there’s no limits to the measures cybercriminals will take to get the data they’re looking for. However, while these attacks are growing in complexity, so is the sophistication of the modern day tools being created to defend against them. The evolving cyber threats you need to know now Nowadays, the most prominent trend is personal and corporate identity theft, with the threat being the increasingly sophisticated tools and processes used by hackers to exploit victims in this way. Sadly, along with an emerging threat comes an emerging market and now, stolen victim credentials are being made available to criminals via Access Brokers – threat actors that sell cybercriminals access to corporate networks. This is allowing Big Game Hunters to launch highlypersonalised cyberattacks on specific individuals or companies – enabling attackers to assume the identity of trusted contacts within a business and persuade employees to give out sensitive credentials or make payments. Another threat linked to identity theft is SIM swapping. This attack targets a weakness in two-factor authentications to trick mobile phone carriers into sending your texts and calls to a scammer. Attackers, through the means of social media and more, are gaining control of personal information to overcome this security feature and ensure that one-time passwords are sent from a service provider to themselves, rather than an end user. Finally, another growth area is attacks Tackle evolving threats with modern cybersecurity tools ADVERTORIAL To learn more about F-Secure, click or scan the QR code Photo: pixabay.com/cliff1126
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