01732 759725 DISTRIBUTOR NEWS Arrow awarded exclusive distribution rights by Citrix Citrix, a business unit of Cloud Software Group, has signed a mid-market and sole distributor agreement with global technology provider Arrow Electronics covering North America and Europe. On March 3, 2025, Arrow will assume exclusive responsibility for servicing the Citrix mid-market and SMB business in North America and Europe before, on June 2, becoming the sole Citrix distributor for all channel partners in those regions. When engaging mid-market and SMB accounts, channel partners in these territories will work exclusively with Arrow. When engaging in enterprise accounts, channel partners will continue to work with Citrix, with Arrow serving as the distributor and Citrix providing support and software maintenance. Citrix is supporting this new arrangement with an incremental multimillion-dollar investment in partnerdedicated technical resources and channel partner support teams. Cedric Doignie, Vice President of New Models for Arrow’s Global Enterprise Computing Solutions Business, said: “Leveraging Arrow’s extensive channel partner network, reach and experience, we look forward to helping Citrix grow its install base, increase subscription conversions and drive further market expansion through this strategic agreement.” This agreement follows the transfer by Citrix, in October 2024, of responsibility for the sales, marketing and technical support for all MSP and ISV partners consuming fewer than 2,000 Citrix CSP licenses across North America and Europe to Arrow. … Westcoast partners with ALE in UK&I Alcatel-Lucent Enterprise (ALE) has appointed Westcoast to distribute its full range of secure networking and communication solutions in the UK & Ireland. This includes network switches, Wi-Fi, IoT and communications solutions (on‑premises, hybrid and cloud), including the Rainbow UCaaS and CPaaS platform as well as ALE deskphones, mobile handsets, devices, contact centre solutions and tactical solutions for location services and asset tracking. Gerry O’Hanlon, ALE UKI Country Business Leader, said: “This collaboration marks a significant step in our strategy to expand our reach and deliver cutting-edge, secure networking and communication solutions to the UKI Channel. The collaboration is particularly exciting as it allows us to deepen our focus on our key verticals, Education, Government, Health, Transportation and Energy and Utilities, where Alcatel-Lucent Enterprise’s advanced networking and communications solutions can have a transformative impact.” www.westcoast.co.uk … MFA 2.0 now available from Brigantia Cybersecurity distributor Brigantia is giving partners a cutting-edge MFA 2.0 solution to combat credential phishing and passwordbased attacks in a new partnership with multi-factor authentication (MFA) specialist AuthN by IDEE. The partnership adds another layer to Brigantia’s portfolio of solutions, enabling partners to offer clients phishproof, passwordless, same-device MFA; frictionless, secure access without the hurdles of traditional MFA tools that work by pushing notifications via SMS, email, a second device or an authenticator app; continued... 04 TD SYNNEX credit lines surpass £2 billion Changes to partner business models and the need to support growing numbers of hybrid deployments have helped push the value of credit lines extended by TD SYNNEX to the UK channel beyond £2 billion. David Watts, TD SYNNEX’s Regional Vice President and Managing Director, UK and Ireland, believes credit services have become more important with the rise of subscriptions and services alongside technology sales. He said: “While end customer organisations may want to invest in new technologies and solutions, it is not always easy to allocate funding right away. In addition, most customers now want to use a mix of on-premises and cloud solutions, and both to purchase and own products outright and take advantage of subscription offerings. As a consequence, partners are having to manage ever-morecomplex installations and their business models are changing.” In addition to credit services, including the TD SYNNEX Credit Elevator, which enables partners to increase their credit limit automatically as they grow, TD SYNNEX provides flexible financing options through TD SYNNEX Capital. https://uk.tdsynnex.com/ David Watts Cedric Doignie Arrow Nimans announces new additions to product offering Nimans is expanding its communication technology portfolio through a strategic distribution agreement with Intermedia, a global provider of AI-powered cloud communications, collaboration and customer engagement solutions. This follows a new Master Distribution Agreement between the Midwich Group company and ATL Telecom announced in November. Under the partnership with Intermedia, voice, video conferencing, chat, contact centre, archiving, file sharing/backup and Microsoft Teams integrations previously available from Nimans as NEC UNIVERGE BLUE products will be provided directly from Intermedia, supported by training, technical support and marketing resources. Philippe du Fou, EMEA Sales Director for Intermedia, said: “With AI-powered insights and automation built into our platform, businesses can improve decision-making, streamline operations and adapt quickly to changing demands. Nimans’ extensive network of resellers and deep industry expertise make them an ideal distribution partner.” At the end of last year, Nimans announced that it had become the primary distributor for ATL’s portfolio of telephony solutions and that business-grade full fibre connectivity provider ITS, which appointed Nimans Connect as a distributor in September, had become the official sponsor of a 1Gb fibre connection in Nimans’ presentation suite and demo room facility. www.nimans.net
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