03 CONTENTS technologyreseller.co.uk ISSN 2632-9301 (Print) ISSN 2632-931X (Online) Technology Reseller is published by Kingswood Media Ltd., 7 Amherst House, 22 London Road, Sevenoaks TN13 2BT • Tel: 01732 759725 Email: [email protected] www.technologyreseller.co.uk No part of Technology Reseller can be reproduced without prior written permission of the publisher. © 2025 Kingswood Media Ltd. Editor: James Goulding 07803 087228 · [email protected] Publishing Director, Social Media and Web Editor: Neil Trim 01732 759725 · [email protected] Advertising Director: Ethan White 01732 759725 · [email protected] Events & Commercial activities: Paul Johnson 01732 759725 · [email protected] Account Manager: Jeff Root 01732 759725 · [email protected] Designer: Brian Cloke 07484 288189 If you no longer wish to receive Technology Reseller magazine, please email your details to [email protected] Register online To receive your regular FREE printed copy of Technology Reseller Magazine simply fill in our online registration form at www.technologyreseller.uk/register Read Technology Reseller online, on tablets and smart phones www.technologyreseller.uk Join us : Follow us technology-reseller-magazine technologyreseller.co.uk O4 Distributor News A round-up of this month’s new distribution agreements 10 Technology Reseller Awards 2025 Vote for your favourite distributor now! 12 Reseller News Red Helix invests £1 million in UK SOC, plus other channel news 16 View from the Channel With Simon Pickering, Managing Director of dbfb 18 Cover Story How HP is supercharging productivity with its Next Gen AI PCs 20 Customer Experience Emily Masterton explains how 8x8 is transforming the customer experience (CX) and developing new opportunities for channel partners 22 Logistics Driver alerts help Currys cut fuel bill by more than £400,000, while Cable Giants slashes paper use through automation 24 Connectivity Giacom and Sky Business Wholesale extend partnership with launch of game-changing broadband product 26 60 seconds With Chloe Schofield, Sales Manager, Brigantia Partners 28 MSPs New Kaseya study highlights the winning strategies of last year’s most successful MSPs. Plus, new research from Westcon‑Comstor reveals strong appetite to invest in CNAPP technologies 30 Partner Programmes AvePoint continues to industrialise its partner programme to maximise opportunities with its expanding data security, governance and resilience platform 33 Legal Alexandra Hammond explains what technology businesses must do to comply with DMCCA 2024 due to come into force this April 36 Tech Digest A round-up of the latest developments from leading and emerging technology providers 40 People New faces, new places TECHNOLOGY RESELLER MAGAZINE IN PRINT & ONLINE SINCE 2016 IN PRINT & ONLINE SINCE 2016 IN PRINT ONLINE SINCE 2016
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