technologyreseller.co.uk 19 TR: What else can resellers look forward to from HP in 2025? NM: There’s a lot to be excited about in 2025. HP will continue to push the boundaries of AI innovation with new devices and tools that enhance productivity and collaboration. We’re also expanding our sustainability initiatives, with a focus on achieving 75% circularity by 2030. This includes introducing new recycling and refurbishment programs, as well as bringing our HP Renew solutions to more regions, including the UK – making it easier for businesses to access sustainable procurement options. Additionally, updates to HP Amplify will provide partners with AI-specific incentives, sustainability resources and enhanced support. These initiatives are designed to ensure our resellers can thrive in an evolving market and drive long‑term success. Sustainability is at the heart of HP’s innovation, and initiatives I mentioned earlier like the HP Renew program and our Certified Refurbished range allow businesses to reduce their carbon footprint, minimise e-waste and maximise the value of their IT investments. By extending device lifecycles and promoting circularity, we empower organisations to align with their ESG objectives. Security is another critical consideration. Our devices are equipped with industry-leading security features, including advanced threat detection and automated updates, providing IT teams with peace of mind. Total cost of ownership is addressed through solutions like our Device Life Extension Service, which enhances aging hardware to extend usability and defer refresh cycles. By combining these elements, we offer solutions that go beyond performance to deliver value across multiple dimensions. who need unparalleled computing power for AI applications. We’ve also introduced innovative accessories like the HP Z Captis, which bridges the tactile and digital worlds, enhancing workflows for creative professionals. These products are built with a focus on sustainability, enhanced security and hybrid flexibility, making them essential for businesses preparing for the future. TR: Productivity and the ability to do more in less time through AI and greater computing power is clearly a major reason to invest in new devices. What other purchasing criteria do business customers have and how is HP addressing them? NM: While productivity and AI are top drivers, customers are increasingly prioritising sustainability, security and total cost of ownership. COVER STORY New from HP At CES, HP launched three Next-generation AI PCs for executives and mainstream workers, plus two high‑performance workstations for creative professionals and technical specialists AI PCs Notebooks HP EliteBook X G1i. Like all new Next-generation AI PCs in HP’s commercial lineup, the 14-inch notebook comes with built-in HP Wolf Security for Business and HP AI Companion. This personal AI assistant and CES 2025 Innovation Awards honoree brings together a collection of AI tools and solutions for content generation, summarising long articles, answering user queries and optimising PC performance. Powered by the latest generation Intel Core Ultra Series 2 processor with up to 48 TOPS of NPU, the HP EliteBook X G1i boosts productivity and performance. HP EliteBook X-Flip G1i. For users requiring the flexibility to switch between presentation/operation modes, the HP EliteBook X-Flip G1i combines the power of an AI PC with the ability to flip between laptop, tablet and tent modes. An HP Rechargeable Active Pen lets users write and draw on-screen. HP EliteBook Ultra G1i. HP describes this premium, ultra-slim 14in notebook Next-Gen AI PC as ‘the world’s most immersive AI business notebook’. The combination of its 9MP camera and AI-powered Poly Camera Pro conferencing ensures professionalquality video, while its dual microphone, quad speaker design and super-sharp 120 Hz 3K OLED display help to bring virtual interactions to life and boost engagement levels. With up to 48 TOPS of NPU performance and Intel Core Ultra 5 and 7 processors, it empowers executives to multitask across power-intensive applications and complete common jobs such as recording video demos and creating presentations in half the time. High-Performance Workstations HP ZBook Ultra G1a 14. Developed in collaboration with AMD to marry the high performance required for graphics-intensive workflows with a compact design, the 14-inch HP ZBook Ultra G1a 14 redefines what’s possible on-the-go. Its combination of an AMD Ryzen AI Max PRO processor (used on a mobile workstation for the first time), discrete integrated graphics, up to 128GB of unified memory and the ability to assign up to 96GB RAM to the GPU delivers the performance to tackle workflows not previously possible on a laptop. With seamless multi-tasking between applications, users can engage in 3D design, render graphics-intensive projects and work locally with LLMs simultaneously. In the spring, HP is planning to launch an 18in mobile workstation delivering even more power for pro-graphics. HP Z2 Mini G1a. Featuring an internal power supply and the same performance as the HP ZBook Ultra G1a 14, this mini workstation can be placed on a desk, attached to its underside, mounted behind a monitor or put in a rack. Peripherals & Accessories HP also introduced new accessories and peripherals at CES 2025, notably HP Thunderbolt 4 G6 Docks featuring HP Quick Connect technology, which detects when a PC is approaching and instantly wakes up displays and accessories so that users can start work immediately, and the award-winning HP Z Captis. Winner of a CES 2025 Best of Innovation award in the Computer Peripherals & Accessories category, this portable device enables designers and other creatives to digitise and capture any material, anywhere in just minutes. For more details on any of these products, please visit www.hp.com.
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