20 01732 759725 channel partners’ Microsoft sales growth by allowing them to blend multi-vendor products with Microsoft solutions. The impact of AI and machine learning on marketplaces has been transformative. Coming into this year, we introduced a series of AI-driven dashboards to ArrowSphere Cloud that provide a single view into managing costs (FinOps) and cybersecurity (SecOps), while also addressing the deepening global environmental call to action to become carbon neutral (GreenOps). These deep insights combined with the recently launched ArrowSphere Assistant, provide a potent toolkit for resellers to help manage and grow their Microsoft business – to streamline and optimise services, unearth new business opportunities, increase efficiencies, and discover new revenue potential. Channel partners are only ever a few clicks away from being able to find and understand the most important areas in which to focus on their dayto-day cloud interactions. ArrowSphere Assistant helps generate detailed reports, provide recommendations, create communications based on its findings, converting untapped deep data into new business opportunities. By simplifying operations, enhancing scalability, and delivering actionable insights, ArrowSphere Cloud enables resellers to focus on what matters most: creating value for their customers and growing their business. how resellers, vendors, and distributors engage with one another. The value of cloud marketplaces lies in their ability to simplify procurement by consolidating offerings from multiple vendors, reducing the complexity of sourcing and purchasing cloud solutions. These platforms have allowed channel partners to scale their propositions rapidly and adapt to changing customer demands without significant upfront investment. Improvements in operational efficiency such as automated billing, provisioning, and integration capabilities has allowed resellers to focus on delivering value-added services, fostering innovation to create new solutions and customised offerings. The rise of hybrid and multi-cloud environments is driving the need for more sophisticated management tools, enabling resellers to offer seamless and secure solutions across different cloud infrastructures. By embracing these trends, cloud marketplaces are not only enhancing their service offerings but also allowing resellers to meet the diverse and complex demands of their customers. Empowering resellers to grow their Microsoft business The shift towards Everything as a Service (XaaS) is becoming a cornerstone of Arrow’s strategy, offering flexibility and scalability. Arrow’s cloud delivery and management platform, ArrowSphere Cloud, is designed to advance our Cloud marketplaces have transformed the IT landscape, emerging as pivotal hubs for delivering software, infrastructure, and managed services. Their rapid adoption has been driven by their ability to simplify procurement, improve scalability, and empower resellers to manage diverse solutions on one unified platform. As cloud computing has become the cornerstone of modern IT strategies, marketplaces have evolved into critical components of the IT channel, redefining By James Woods, public cloud director for Arrow’s enterprise computing solutions business in the UK and Ireland The rise of cloud marketplaces BUSINESS BRIEFING For more information, visit: https://www.arrow.com/globalecs/uk/ products/microsoft/ James Woods
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