technologyreseller.co.uk 7 journey, creating a more robust support model for our partners. With this merger, our partners now benefit from access to dedicated vertical sales specialists who can assist in understanding and addressing their customers’ unique needs and goals. By bridging the significant skills gap in the industry, we’re proud to offer these resources at no additional cost, empowering our partners and their customers to progress on their maturity journey with confidence. This past year has shown us the importance of consistency and adaptability in sustaining our business. We’ve navigated challenges, strengthened customer relationships and maintained steady growth. Our resilience and strategic focus have laid the foundation for continued success and future opportunities, ensuring trust and stability for all our stakeholders. TR: In what areas are you experiencing strongest demand? AB: Demand for cybersecurity and cloud solutions, as well as intelligent networks and contact centres, continues to grow at a rapid pace. At Wavenet, we are uniquely positioned to meet these needs with a comprehensive portfolio of solutions shaped by valuable insights from the reseller community. As the threat landscape becomes increasingly complex, businesses are recognising the critical importance of implementing robust security measures. This evolving landscape presents a strategic opportunity for MSPs to embrace outsourcing. By leveraging outsourced services, partners can address skill shortages while maintaining strong customer relationships. The key lies in identifying gaps within their current services portfolio and filling those gaps with specialised cybersecurity solutions. This approach enables MSPs to expand their offerings without the need for costly in-house hires. Additionally, we are investing heavily in expanding our unified communications Wavenet is one of the UK’s leading managed service providers – and also one of the UK’s Best Workplaces in Tech, according to the 2024 Great Places to Work list. Formed in 2000, it has grown to become a respected, multi-award-winning provider of telecoms, cybersecurity, IT & technology solutions based on long‑standing partnerships with global technology providers such as Microsoft, BT, Gamma, Extreme Networks, 8x8, Five9, Darktrace, Cato, Gigamon and more. Earlier this year, it took a giant leap forward through its merger with Daisy Corporate Services, doubling its UK workforce from 900 to more than 2,000 employees and creating the UK’s largest MSP with more than 22,000 customers. In this Q&A, we ask Antony Black, Director of Wholesale, about recent developments at the company and challenges and opportunities in the wider market. Black embarked on his technology journey in 2000, joining Opal Telecoms (TalkTalk), where he remained for 17 years, climbing up the ladder to become an integral member of its Senior Leadership Team. In 2017, he made a strategic move to join Wavenet during its early expansion phase. Today, he serves as the Director of Sales in their Wholesale division, with a special focus on cyber sales and a proactive involvement in mergers and acquisitions. Technology Reseller (TR): How’s business? Better or worse than 12 months ago? And how confident are you about the future? Antony Black (AB): As you can imagine, things have been incredibly busy here at Wavenet. Over the past few years, we’ve been focused on acquiring businesses to expand our portfolio and expertise, enabling us to deliver even better services to our customers. The integration of Wavenet and Daisy Corporate Services represents a significant step in this INTERVIEW With Antony Black, Director of Wholesale, Wavenet solutions. The COVID-19 pandemic accelerated the digital transformation of the workplace, with nearly a quarter of UK employees now operating in hybrid environments. Our TeamsLink and PBX integration solutions empower businesses to seamlessly support hybrid work by ensuring that critical customer information is always accessible and updated in real-time. This not only enhances productivity but also streamlines communication, improves customer service and drives operational efficiency, helping businesses to thrive in today’s dynamic environment. 07 continued... Q&A Antony Black
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